You'll own a $1.5-2M growth budget and an existing content engine. Your job is to turn that into a scalable, repeatable revenue machine.The situation you're walking into:
- Average order value is ~$13,000. This is not an impulse purchase - but our price point is dramatically lower than legacy robotics competitors, low enough that most of our customers buy without a formal PO or procurement cycle. That's a structural advantage. We need someone who understands exactly why that matters and builds the funnel around it.
- We already have a strong content production engine - video, written, and a growing library of user-generated content from real customers running our robots. You won't be building this from scratch. You'll be directing it, deciding what gets made and where it goes.
- Gross margin is your growth budget. We treat marketing spend - paid ads, swag, gifting, events - as a lever to pull harder as revenue grows, not a cost to minimize. If you can show us the funnel math works, we will fund you well beyond a typical seed-stage marketing budget.
What you'll own:- Full go-to-market: LinkedIn, X, Email, and Google Ads, run as one system feeding one pipeline - not disconnected channels
- Funnel construction and instrumentation: mapping awareness → consideration → close with real conversion data, understanding where our no-PO, high-ACV buying motion breaks from typical B2B assumptions
- Capital allocation: deploying a growth budget in the hundreds of thousands of dollars per quarter, deciding the mix across paid media, content production, events, and gifting/swag, and proving out what's working
- Content direction: you won't need to pick up a camera yourself, but you will decide what stories get told, what gets filmed, how customer UGC gets sourced and used, and how it gets distributed across channels
- Team: you may bring on 1-2 contractors or part-time specialists to support execution as winning motions emerge, but the majority of your time and budget goes toward directly driving traffic, demand, and sales - not building an org chart
What the first 100 days look like:- By day 30: every channel and asset is instrumented and tracked - you have a real baseline, not vibes.
- By day 60: you've formed hypotheses on which channels will work for us and have live experiments running against them, with data coming back.
- By day 100: you're already contributing measurably to pipeline, and you deeply understand our customer - how they decide, where their budget comes from, why they buy from us instead of the incumbents - from data and from talking to buyers and non-buyers directly.
We move fast here. If that excites you more than it worries you, keep reading.
Who you are:- You think in funnels and unit economics by default. You can build a CAC/payback model from scratch and you know the difference between content that drives engagement and content that drives pipeline.
- You've deployed real marketing budget before - ideally $500K+ annually - and you can speak specifically to how you allocated it and how efficiency held (or didn't) as spend scaled.
- You've sold, or marketed, to a technical buyer. Our customers are engineers. Every piece of content - video, ad copy, landing pages - needs to hold up to technical scrutiny. If you can't tell the difference between a spec sheet and marketing fluff, this isn't the role.
- You've run paid acquisition (Google Ads at minimum) and organic/content simultaneously, and you think of them as one system, not separate disciplines.
- You've found and scaled a channel before - you know what it takes to go from an unproven hypothesis to a repeatable, budget-worthy motion, quickly.
- Bonus: background in robotics, hardware, industrial automation, or another deeply technical B2B category with a considered-but-fast purchase cycle.
Education & experience:- You do NOT need to have held a "Head of Marketing" title before. Our ideal candidate has typically spent 4-6 years in growth/demand-gen marketing - or 2-3 unusually fast-growing ones - with the most recent stretch as the trusted right hand to a strong VP/CMO: running the budget, the channels, and the reporting while someone else held the title. You've seen how the top seat operates up close, absorbed the judgment, and are ready to take the wheel for the first time.
- Bachelor's degree or an equivalent practical track record. No advanced degree required - we weight demonstrated funnel ownership and growth trajectory over credentials.
What this role is not:- Not a brand marketing role. We care about pipeline and revenue, not awareness for its own sake.
- Not a "hire an agency and manage it" role. We want someone who directs the work closely and has an opinion on every asset.
- Not a 0-budget scrappy growth-hacking role. You'll have real capital. We need someone who knows how to deploy it responsibly and prove it's working fast - not just someone who's good at doing more with less, and not someone who needs a year to figure out where to start.
