We are looking for a Head of Marketing and International Business Development. This position will be based in Peachtree Corners GA or Dallas TX. Join us in shaping how Siemens Electrical Products connects strategy, portfolio innovation, customers, channels, and international growth across North America and selected global markets.
In this leadership role, you will set the integrated marketing and international business development agenda, translate business priorities into focused go-to-market programs, and build the capabilities needed to increase customer preference and profitable growth.
You will lead a multidisciplinary organization spanning strategic and product marketing, go-to-market initiatives, regional and digital programs, customer and channel engagement, and international business development. Working across Product Management, Sales, Communications, Digital Technology, country organizations, and external partners, you will create clarity, focus investment, and establish a disciplined execution rhythm.
You'll make a difference with: - Strategy and Growth - Set the integrated marketing and international business development strategy, including priority markets, customers, value propositions, investments, and measurable business outcomes.
- Go-to-Market Leadership - Lead product launches and strategic growth programs through market positioning, channel plans, sales enablement, launch readiness, and post-launch performance tracking.
- Customer and Channel Engagement - Strengthen relationships with distributors, contractors, OEMs, panel builders, data center customers, and ecosystem partners through targeted programs that improve preference, loyalty, knowledge, and ease of doing business.
- Regional and Market Intelligence - Build a customer-facing regional marketing model that supports sales priorities, captures market intelligence, monitors product performance, and creates a structured feedback loop to the business.
- Digital Marketing and AI - Advance digital marketing, AI-enabled content and knowledge platforms, customer portals, learning experiences, analytics, and data-driven tools that deliver measurable value for sellers, partners, and customers.
- International Business Development - Grow the UL-based Electrical Products business outside the United States by aligning with Canada and Mexico and pursuing selected opportunities in South America and the Middle East.
- Team, Budget, and Stakeholder Leadership - Lead and develop a multidisciplinary team; own the marketing budget, resource allocation, performance metrics, and executive reporting; and represent Electrical Products North America with senior leaders, customers, partners, industry associations, country teams, and global stakeholders.
You'll win us over by having the following qualifications: Basic Qualifications: - Bachelor's degree in marketing, business, engineering, or a related field.
- 12+ years of experience with the following:
- B2B marketing, commercial strategy, business development, product marketing, channel management, general management, or comparable leadership in an industrial, electrical, technology, or similarly complex environment.
- Developing and executing go-to-market strategies, product commercialization, portfolio positioning, customer journeys, and sales enablement through distributors, contractors, OEMs, panel builders, data center customers, and ecosystem partners.
- Digital marketing, marketing technology, analytics, data-driven or AI-driven insight marketing, and AI-enabled tools.
- Leading multidisciplinary teams and influencing senior stakeholders across a matrixed organization, with executive-level communication, presentation, negotiation, and change leadership.
- Commercial and financial management, including budgets, resource allocation, business cases, growth planning, performance management, and international market evaluation and execution across countries and cultures.
- Ability to travel domestically and internationally approximately 20% based on business needs.
- Legally authorized to work in the United States on a continual and permanent basis without company sponsorship.
Preferred Qualifications: - MBA or another relevant advanced degree.
- Experience in electrical products, power distribution, industrial technology, or adjacent infrastructure markets.
- Experience leading marketing or business development across North America and selected international markets.
- Spanish-language capability for collaboration across Mexico and Latin America.
- Experience with Salesforce CRM, Power BI, marketing automation and outreach platforms, and AI-enabled marketing tools.
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You'll Benefit FromSiemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
The pay range for this position is $171,217 - $293,515 annually with a target incentive of 25% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.
