Why this job existsPatient discovery moved. Families now ask ChatGPT and Gemini where to take a parent, and patients search before they schedule. That means a health system's visibility is decided at the location level, by reviews, listings, and local content, not by the homepage. Most systems have no strategy for that channel and no idea which of their locations are invisible in it.
Then the demand they do earn dies at the front desk. Calls go unanswered, screening is inconsistent, and access to care becomes a staffing problem nobody can hire their way out of.
Those two problems are one story. Product marketing sits at the center of how Birdeye builds and ships AI coworkers. Our product PMMs own what each coworker does. This role owns what it means for a health system or a dental group, and makes sure the market hears it.
What you'll own- The healthcare and dental narrative. Positioning and messaging for every buyer in the room: system CMOs and digital marketing, patient access and contact center leaders, service line owners, DSO and dental group operators, and the compliance and IT reviewers who can stall a deal late. Healthcare and dental are two different buyers. Treat them that way.
- Healthcare go-to-market. Every public asset for healthcare and dental: industry pages, campaigns, content, and events. One plan, one owner.
- Thought leadership. Make Birdeye the voice on AI visibility and patient access in healthcare, through research, bylines, speaking, and executive POV.
- Proof and evangelists. Build the cleared healthcare and dental proof library, and turn customers into evangelists who speak for us on stage and in the press. Partner with Customer Marketing on stories and references.
- The compliance conversation. HIPAA, BAAs, PHI handling, SOC 2, and EHR and PMS integration questions. Move them from a late-stage blocker to an early-stage differentiator.
- Competitive intelligence. Know the point solutions that only show up in healthcare, and the AI scheduling entrants moving toward it.
- Field readiness. Talk tracks, discovery questions, ROI framing, and objection handling for the AEs and solution engineers selling into health systems and dental groups.
What we're looking for- 8+ years in B2B product or industry marketing, with meaningful time in healthcare, dental, or health tech.
- You understand how health systems and dental groups buy: committees, security review, procurement, pilots, and the gap between corporate and the individual location.
- You've been the public voice of a vertical: speaking, writing, and analyst or press conversations.
- You've written for a regulated buyer and know where the guardrails sit.
- Clear writer, strong presenter. Clarity comes from simplicity.
- Comfortable with data and honest about it.
- Hands-on with AI agents. You'll explain what a coworker does on a live call; you need to have watched one work.
- Bonus: patient access, revenue cycle, EHR or PMS ecosystem experience, or multi-location marketing at scale.
Benefits- 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
- Flexible PTO
- 401(k) with company match
- Flexible work from home options available
- Maternity & Paternity Leave
- Employee Resource Groups - network with like-minded "Birds"
- Abundant opportunities that come with a dynamic and fast-growing organization!
