The Role
Your first-year goal is to double the number of businesses Optix serves. You'll define and prove the acquisition channels that deliver it, while keeping acquisition costs sustainable relative to customer lifetime value.
You'll own marketing strategy and performance: deciding who we target, how we position Optix and where we invest. You'll lead the existing marketing team and build it along the way, staying hands-on with acquisition experiments, advertising and conversion. You'll own hiring and budget allocation alongside the CEO.
Operators will arrive with a booking problem, and leave with an idea for a business they hadn't thought possible. You'll show operators how Optix could help them run and grow their businesses, and give them a reason to choose us.
Whether this is your first opportunity to lead marketing or your next business to help build, you'll have a meaningful part in defining our direction. As Optix grows, you should be able to see your judgment, creativity and leadership in the company we become.
What You'll Do
• Set the growth strategy - decide which operators to prioritise and how we'll grow our share of the market.
• Shape our position - define positioning, product messaging and thought leadership that show coworking and flexible-space operators what they can build with Optix.
• Develop acquisition channels - run structured experiments, improve the channels that work and build a sustainable way to reach the right operators.
• Improve conversion - work with sales on lead quality, demo bookings, trial enrolments and the journey from trial to paying customer.
• Lead delivery and learning - set priorities for the team, review the work and report marketing performance and recommendations to leadership.
• Own advertising and investment - direct digital advertising, manage marketing budgets and use data to balance acquisition returns with long-term brand development.
• Own marketing measurement - define funnel metrics and put reliable tracking and reporting in place, from first interest to paying customer. Use customer, revenue and acquisition-cost data to guide strategy, evaluate experiments and decide where to invest.
Compensation & Details
• Annual salary $130,000-$150,000 CAD
• Location Vancouver, BC, with three days a week in the office
If you're a marketer who combines imagination with commercial judgment and wants to help shape how an industry grows - we'd love to meet you.
Requirements
What We're Looking For
• Substantial experience in B2B marketing and a track record of helping grow a customer base.
• Hands-on experience leading acquisition in a small team, ideally for a product or service that helps business owners run their operations.
• Good judgment about which customers to focus on, how to reach them and what to say, informed by customer insight and performance data.
• Experience owning growth goals and using results to decide where to invest.
• Experience measuring how prospects become paying customers and using what you learn to improve acquisition.
Nice-to-Haves
• Experience in coworking, flexible spaces or a related industry.
• Experience with recurring revenue, software adoption or lifecycle marketing.
• Practical use of automation and AI in marketing.
Benefits
We take care of our teammates
This is a unique opportunity to join a rapidly growing technology startup. Taking care of our team on this journey is a priority. We offer:
• Competitive salary compensation
• Employee Stock Option Plan offering
• Excellent health and dental coverage program provided by Sunlife
• Mission-driven workplace experience with a positive, collaborative and supportive team culture
• Personal and professional growth opportunities
• Healthy snacks and locally roasted coffee - slow pour is our jam
• Team lunches and activities that allow us to reconnect as a team
• Annual health and fitness credit
• A beautiful, waterfront Gastown office and a flexible hybrid workplace plan.
