Bachelor's degree in Finance, Accounting, or a related field
CFP® certification required
Minimum of 10 years in financial planning or tax advisory
Strong knowledge of financial planning regulations
Ability to coach and influence Advisors
Excellent leadership and communication skills
Responsibilities
Define and implement financial planning standards firmwide
Ensure consistent adoption of planning standards in all offices
Establish transition standards for incoming Advisors
Partner with Client Experience to integrate planning into the client journey
Embed financial planning in Advantage Offerings
Increase adoption of preferred financial planning software
Monitor and improve consistency and volume of planning delivery
Coach Advisors on financial planning as a value driver
Enhance Advisor proficiency in planning engagement
Serve as a subject-matter expert for complex scenarios
Mentor and develop the financial planning team
Contribute to strategy and innovation initiatives
Benefits
Opportunity to shape the financial planning function
Leadership role with significant influence across teams
Collaboration with Client Experience and Growth teams
Focus on professional development and coaching
Engagement with cutting-edge financial planning software
Impact on client engagement and firm-wide growth initiatives
Full Job Description
Head of Financial Planning
Location: Mesa, AZ Department / Team: Client Experience Reports To: VP of Client Experience
Job Overview
The Head of Financial Planning is responsible for leading, scaling, and elevating the firm's financial planning function as a core pillar of the client experience. This role ensures consistent, high-quality financial planning delivery across the firm while enabling Advisors to confidently position and lead planning-centric conversations that drive client engagement, trust, and growth.
This leader owns both how financial planning is delivered to clients and how Advisors are enabled to sell, position, and reinforce the planning experience. The Head of Financial Planning partners closely with Client Experience, Advantage Offerings, and Growth teams to deliver a unified, differentiated planning experience firm wide.
Primary Duties / Key Responsibilities
Define, implement, and maintain firmwide financial planning standards aligned with regulatory and fiduciary requirements
Ensure consistent adoption of planning standards across all offices through documented workflows, templates, and quality reviews
Establish and maintain transition standards for incoming Advisors, including clear planning software adoption milestones and support expectations
Partner with Client Experience leadership to fully integrate financial planning into the end-to-end client journey
Embed financial planning into each Advantage Offering to reinforce client understanding and engagement
Increase adoption and ongoing utilization of the firm's preferred financial planning software
Monitor and improve planning delivery consistency, planning volume, and documented outcomes
Coach Advisors on positioning financial planning as a core value driver in client and prospect conversations
Improve Advisor proficiency related to planning competencies and planning-led engagement
Serve as a subject-matter expert and escalation resource for complex planning scenarios
Lead, mentor, and develop the financial planning team
Contribute to firm-wide strategy, innovation, and growth initiatives as a senior leader
Qualifications
Bachelor's degree in Finance, Accounting, or a related field
CFP® certification required
Minimum of 10 years of experience in financial planning, tax advisory, or a related role
Strong understanding of financial planning regulations and compliance requirements
Proven ability to coach, influence, and enable Advisors in a client-facing environment
Strong leadership, communication, and cross-functional collaboration skills
