As Head of Events, you will be responsible for reimagining what events can do for creators and culture. You'll own the strategy, planning, and execution of Substack's brand events portfolio-from flagship brand moments to intimate creator gatherings-while growing and managing a talented team of strategists & producers.
As a leader on the Communications & Brand team, you'll embrace what makes Substack experiences magical while building a scalable events engine. You will be responsible for translating key brand and market narratives into compelling in-person experiences, creating events that spark conversation and drive impact. This is a high-visibility role with significant impact, ideal for someone interested in working with some of the most interesting voices in culture in a fast-moving environment.
This role reports to the Head of Communications & Brand and is based in New York or Los Angeles.
Responsibilities:- Shape the strategy. Develop a comprehensive events vision that advances Substack's brand and business goals across markets. Identify innovative opportunities to enhance our brand, drive cultural conversation, and attract new creators and subscribers.
- Drive execution excellence. Lead teams through the full event lifecycle-from concept and promotion through on-the-ground coordination-ensuring every detail reflects the quality and creativity of the Substack brand.
- Enable partnerships. Empower our Partnerships team to bring market-specific event ideas to life, providing strategic guidance and operational support to ensure strong execution in key territories.
- Scale sponsored events. Work closely with our Sponsorships team to scale sponsored events, building out a revenue model and leading Substack's presence at industry events.
- Manage resources strategically. Own the global events budget with clear goals, measurement frameworks, and ROI tracking. Build methodologies to demonstrate impact and communicate wins internally.
- Build and lead teams. Coach and develop event producers, domestically and internationally, helping them grow professionally while delivering outstanding results for Substack.
- Scale thoughtfully. Design events that can expand to reach key audiences across strategic territories and regions without losing their impact or authenticity.
- Collaborate across functions. Partner with internal teams, agencies, and vendors to deliver high-impact experiences while maintaining fiscal discipline and operational excellence.
About You:- Significant leadership experience. 15+ years in experiential event marketing and production, with at least 10 years in a senior role overseeing global or multi-faceted events functions. You've built and scaled event strategies that delivered measurable business impact.
- Strategic vision with operational rigor. You think big picture while obsessing over details. You're an exceptional communicator and organizer who can translate vision into flawless execution.
- Relationship-builder. You cultivate strong cross-functional partnerships and inspire creative problem-solving.
- Industry connections. You have a deep network of premier agencies and vendors across creative, production, and experiential disciplines.
- People leadership skills. You're an inspiring leader who builds and empowers high-performing teams. People grow under your guidance.
- Cultural fluency. You're familiar with Substack as a creator or subscriber, and you understand the evolving tech and media landscape.
- Entrepreneurial drive. You thrive in startup environments where you're building from scratch.
- Flexibility to travel. Available to travel globally to oversee on-site execution when needed.
Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $215,000-$260,00, with final offers based on experience and expertise.
