Sr. Manager, Events and Experiential Marketing

Overview

As a Senior Manager, Events and Experiential Marketing, you will report to the Senior Director, Channel and Field Marketing and be responsible for the strategic planning, management and execution of a comprehensive events portfolio that supports business growth, channel engagement, customer loyalty, and employee alignment. The incumbent will lead the execution of dealer incentive trips, industry and vertical market tradeshows, internal sales meetings, executive customer events, and other experiential events designed to elevate the Kyocera brand and generate measurable business outcomes.

 

The chance to do something meaningful, to challenge yourself, to be a part of change in an industry, to influence change doesn’t come around every day.

Responsibilities

+         Develop annual event marketing strategy to drive brand awareness, dealer loyalty and customer engagement across KDA’s internal and external audiences.

+         Lead the planning, execution, and management for annual experiential travel rewards and recognition programs for dealers and internal sales staff at luxury destinations and properties domestically and internationally.

+         Conduct site visits and manage destination selection, contract negotiations, travel logistics, attendee communication, onsite execution, and post-event evaluation.

+         Oversee all agency relationships including destination management companies, travel agencies, hospitality providers, and entertainment vendors.

+         Coordinate and collaborate closely with KDA executive teams, internal divisions, and key stakeholders to ensure successful program delivery.

+         Manage end-to-end planning and execution of industry and vertical market tradeshows, conferences, and exhibitions.

+         Work closely with the Director of Brand Marketing to align messaging, manage regional campaigns, and maintain brand consistency across all events and activations.

+         Develop statements of work and RFPs, negotiate contracts, manage product timelines, and ensure agency accountability.

+         Manage exhibit companies and coordinate booth design, logistics, sponsorship activation, staffing, lead management, and post-event follow-up.

+         Build strong relationships with external agencies and partners including experiential agencies, conference and show organizers, and vendors to negotiate favorable terms and ensure achievement of corporate objectives.

+         Establish event KPIs and measurement frameworks to assess business impact, pipeline generation, customer engagement, and ROI.

+         Evaluate opportunities and sponsorships to maximize brand visibility, lead generation, customer engagement, and channel growth.

 

 

Supervisory Responsibilities

Supervises assigned employee(s) within Channel and Field Marketing team and carries out supervisory responsibilities in accordance with company policies. These responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; conducting performance and salary reviews; rewarding and disciplining employees; addressing complaints and resolving problems; coaching, mentoring, and developing team members to further their skills and knowledge; creating and monitoring development plans; setting performance expectations/goals; forecasting staffing needs and planning for peak times and absences; enforcing department policies and procedures

 

Qualifications

+         Bachelor's degree in Marketing, Communications, Business Administration, or related field. MBA preferred.

+         10+ years of proven experience managing B2B events with increasing levels of responsibility.

+         7+ years managing large-scale industry and vertical tradeshows, conferences, incentive travel programs, and corporate events. Agency experience preferred but not required.

+         Expertise managing external vendor performance by effectively guiding, leading, and motivating 3rd party agencies to deliver high-quality customer experiences.

+         Proven experience planning and executing global incentive trips and dealer recognition programs for a B2B hardware manufacturer.

+         Strong budget management experience, including ownership of significant annual event investments.

+         Superb leadership, communication, and collaboration capabilities.

+         Excellent time-management and organizational skills.

+         Extreme attention to detail and strong ability to drive creativity and innovation.

+         Experience operating in Agile team environments, collaborating with cross-functional stakeholders, and utilizing Jira to prioritize work, manage project timelines, and ensure delivery against business objectives.

+         Advanced proficiency with Microsoft 365.

 

 

The typical pay range for this role is $109,000 -$136,000. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position may include a discretionary bonus based on performance.

 

Note

This is a general description of the duties and responsibilities most frequently required of this position. The company may from time-to-time request that the incumbent perform other related tasks and assume reasonable responsibilities that have not been specifically included in this description.

 

Kyocera Document Solutions America, Inc is a group company of Kyocera Document Solutions Inc., a global leading provider of total document solutions based in Osaka, Japan. The company’s portfolio includes reliable and eco-friendly MFPs and printers, as well as business applications and consultative services which enable customers to optimize and manage their document workflow, reaching new heights of efficiency. With professional expertise and a culture of empathetic partnership, the objective of the company is to help organizations put knowledge to work to drive change. Kyocera is looking for enthusiastic and innovative people to help our customers run their businesses more efficiently and more profitably. We offer a generous benefits package including medical, dental and vision plans, a 401k match, flexible spending, disability and life insurance, plus paid time off and holidays.