Sparks

Head of Digital Media

Sparks • $120K — $150K *
Brooklyn, NY 11226In-Person
Media
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree or equivalent experience (4+ years)
  • 8+ years in marketing/ad/communications, including 6+ years in digital campaigns
  • Proven ability to manage multi-channel paid media plans
  • Ecommerce experience preferred
  • 4+ years of leadership experience in team development

Responsibilities

  • Direct multi-channel digital media strategy development and execution
  • Ensure accurate and timely digital plan outputs
  • Present media and social strategies to clients
  • Oversee media pacing and budget management
  • Utilize analytics tools to support media strategy
  • Manage and mentor a high-performing digital team
  • Participate in new business pitches

Benefits

  • Health & 401K Benefits
  • Open Paid Time Off
Full Job Description
Job Description

The Head of Digital position is a Senior Director-level role. You will lead clients' paid digital media efforts across various campaigns and initiatives to drive efficient results. Reporting to the Owner of The Spark Group, you will manage a team of digital analysts and content strategists who work closely together to deliver excellent digital marketing services to our clients.

Primary Responsibilities:
  • Direct the development and execution of multi-channel digital media strategies, working with internal teams to ensure marketing strategies are integrated.
  • Accountable for digital plan output timeliness, accuracy, scope, and overall excellence.
  • Present and communicate media & social strategies, plans, and executions to client partners.
  • Accountable for media pacing and budget with assistance from Senior Digital Analyst.
  • Apply an expert understanding of analytics and measurement tools/techniques to provide media strategy support team, and to client and internal marketing goals.
  • Responsible for managing a high-performing team, including individual development, performance management, training, development, and mentorship.
  • Participate in new business pitches and development as needed.


Qualifications

Minimum Requirements:
  • Bachelor's Degree required OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
  • 8 or more years of related experience in a marketing, advertising and/or communications function, to include at least 6 years of experience in one or more of the following areas: social marketing, search marketing, email marketing, or full digital campaign management.
  • Demonstrated ability to manage and lead a comprehensive paid media plan across multiple digital touchpoints. Ecommerce industry experience is a plus.
  • 4 or more years of people leadership experience in building, managing, and/or developing teams required.


Additional Information

TSG Perks & Benefits:
  • Health & 401K Benefits
  • Open Paid Time Off

About Sparks

Sparks is a clothing and accessories retailer located in Hoffman Estates, Illinois, United States. Sparks offers a wide range of clothing and accessories for men, women, and children. Sparks was founded in 1986 and has grown to become one of the largest clothing retailers in the United States. Sparks is committed to providing its customers with high-quality clothing and accessories at affordable prices.
Learn more about Sparks
Size
10,000 employees
Industry
Retail & Consumer Goods
* Ladders Estimates

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