The roleYou'll lead organic social and community across both NPHub and NPHire - strategy, channels, content, ambassador talent, and outcomes. You'll also be the most consistent voice in front of the camera for NPHub. Most of our best content will start with you: scripts you write, reels you film, threads you post, ambassadors you mentor.
You'll report to our
Director of B2C Marketing, and partner closely with B2B marketing, paid social, our content/creative pod.
Who you areYou're an
NP, NP student, or RN (active or recently practicing) who decided your highest leverage on the profession isn't seeing one more patient - it's helping thousands of nurses navigate this career. You've already started building an audience, your own or a brand's. You can write, you can shoot, you can edit, and you're not afraid of the camera. You've also led - a team, a function, a creator program, a community - and you can run an operation, hire, set strategy, and report to leadership.
If you've been considering leaving the bedside or the clinic for marketing, content, or community work - and you wish you could find a role that respected your clinical training instead of asking you to forget it - then this role is for you!
What you'll ownYou - as the primary on-camera voice. Original talking-head content, educational explainers, day-in-the-life, NP career commentary, preceptor stories. You're the steady face on the feed.
Strategy and execution. You set the 12-month roadmap for community and social across both brands. That includes: ambassadors & content creators; social media communities (Facebook groups, LinkedIn groups, subreddits, etc.); social content (including short and long form videos); and more!
Audiences you'll serveFive overlapping communities:
- NP students live in Facebook groups and on social media, and they respond to peers more than to brands.
>- Preceptors are the supply side. They want clarity on earnings, schedules, and that we'll handle the paperwork.
>- Practicing NPs (NPHire candidates) are on LinkedIn and IG, want salary transparency, employer trust signals, career content.
>- Universities are B2B. Marketing supports a sales-led motion with thought leadership and PR.
>- Clinical employers (NPHire B2B) care about time-to-fill and pipeline quality.
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You'll know most of this in your bones. We'll teach you the parts you don't.
Required qualifications- Active or recently active clinical credential. NP, NP student, RN, or directly equivalent clinical role.
>- Demonstrated audience-building. Your own creator presence, a brand's, or a community you've grown with measurable outcomes. Bring the link and the numbers.
>- 5+ years in marketing, content, or community work, with at least 2 of those years at a leadership or function-owning level. Player-coach DNA - you can still ship a reel at 11pm and also build a 12-month strategy.
>- Native fluency in TikTok, Instagram Reels, LinkedIn, and Facebook Groups as a creator and an operator.
>- AI-fluent. ChatGPT, Claude, CapCut AI features. We use these every day.
>- Located in Atlanta (or willing to relocate) and comfortable with hybrid in-office work.
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Bonus qualifications- An existing personal audience of 25K+ on any platform.
>- Past experience building or scaling an ambassador, affiliate, or creator program.
>- Reddit-native - you understand why brands fail there.
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Location & work styleHybrid in Atlanta. 2-3 days/week in our Atlanta office with the marketing and leadership team, the rest from wherever you do your best work.
How to applySend us:
- A 3-5 minute video of you on camera. Tell us: your clinical background, the most important thing you've built in the last three years, and one specific bet you'd make in your first 90 days at NPHub.
>- Links to your work - your own creator presence, brand channels you've grown, communities you've led, ambassador programs you've built. Numbers help. Stories help more.
>- A resume or LinkedIn URL.
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The video is the audition. We're hiring the person on the other side of the camera as much as the strategy in their head.
