Head of Brand

Reevo

$120K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in brand, content, or marketing roles, with 2+ years in leadership
  • Demonstrated success in building or scaling a brand function in B2B SaaS or tech
  • Versatile strategist capable of hands-on execution
  • Proficient in data analysis to measure brand success
  • Strong collaboration skills with product marketing, sales, and design
  • Experience managing agencies, freelancers, and small teams

Responsibilities

  • Define and uphold Reevo.ai's brand identity, voice, and visual standards.
  • Plan and execute integrated brand campaigns to enhance awareness.
  • Collaborate with product marketing to align campaigns with product narratives.
  • Monitor brand health metrics and refine strategy based on data insights.
  • Establish and oversee content strategy across various channels.
  • Manage the content team focused on editorial, thought leadership, and video content.
  • Direct social media strategy and oversee community engagement efforts.

Benefits

  • Opportunity to shape the brand of a company in growth mode.
  • Highly visible role within the organization reporting to the COO.
  • Leadership role over a dedicated team focused on brand and content.
  • In-person team culture emphasized with a 5-day workweek at the SF office.
Full Job Description
THE OPPORTUNITY:

We are looking for a Head of Brand to own how we show up in the world. This is a senior, highly visible role for someone who has built brand functions before and wants to do it again at a company with real momentum.

You will lead design, content, social, community, events, and brand campaigns, managing a team of 3, and owning the strategy across all of it. You will report to the COO and sit on the marketing leadership team.

We care a lot about building a strong in-person culture, and we're very much in build mode. We expect the team to be in our SF office five days a week - that's important to how we operate and scale right now.

WHAT YOU WILL DO:

Brand Strategy & Campaigns
  • Define and steward Reevo.ai's brand identity, voice, and visual standards across all touchpoints.
  • Plan and execute integrated brand campaigns that drive awareness and reinforce positioning.
  • Partner with product marketing to ensure campaigns reflect product narrative.
  • Track brand health metrics and use data to sharpen strategy.

Content
  • Set the content strategy across owned and earned channels, and hold the team accountable to executing it.
  • Manage a content team responsible for the calendar, long-form editorial, thought leadership, and video.
  • Maintain a high editorial bar - you review the work, raise the quality, and establish Reevo.ai as a credible voice in the AI space.


Social Media & Community
  • Oversee the social strategy and a team member responsible for day-to-day execution across LinkedIn, X/Twitter, and relevant emerging platforms.
  • Help define the community strategy and lead the team member building and running Reevo.ai's customer and practitioner community.
  • Set goals for community growth, engagement, and advocacy, and hold the team accountable to them.

Events
  • Own the events strategy - owned events, third-party sponsorships, and executive roundtables - and manage the team member responsible for execution.
  • Set the standard for how Reevo.ai shows up at events and ensure every programme delivers measurable pipeline or awareness impact.

Design
  • Manage a Creative Director and design resources to produce on brand assets for the marketing organization.


WHO YOU ARE:
  • 7+ years in brand, content, or marketing roles with at least 2 years in a leadership position.
  • Proven track record building or scaling a brand function at a B2B SaaS or technology company.
  • A genuine generalist: comfortable setting strategy and rolling up your sleeves to execute.
  • Data-informed: you know how to measure brand work and can defend investments with evidence.
  • Excellent cross-functional collaborator, especially with product marketing, sales, and design.
  • Experience managing agencies, freelancers, and a small in-house team.


NICE TO HAVES:
  • Background in AI, data infrastructure, or developer tools.
  • Experience building community programs from scratch.
  • Strong network in the B2B SaaS or AI space.


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