About the Job

Position: GTM Strategy & Operations (Full-Time)

Reporting to: CEO

Location: San Francisco (4 days/week in person)

The Role

We already know how to find and close customers. We're now looking for a GTM Strategy & Operations hire to level it all up - take Kato's go-to-market and turn it into a growth machine. This is one of the most critical hires at Kato and you'll work directly with the CEO.

On the outbound and conference side, that means getting sharper and more sophisticated about how we find customers - tracking the right buying signals, testing new plays, and expanding our conference presence.

And on the brand side, it's wide open. We want to turn Kato into a household name in the lending space. You'll own building our presence from scratch: events, webinars, LinkedIn, newsletters, blogs. When someone in this industry thinks about AI for servicing & collections, we want them to think of Kato first.

This is a role for someone hungry who wants outsized career growth. Once the GTM engine is running, you'll have the option to deepen your role in sales or expand into other high-priority areas of the business depending on where you want to grow.

The role is full-time and in-person in San Francisco (4 days/week in the office).

Key responsibilities

Outbound & Lead Generation (50%)

• Build and maintain a comprehensive database of the lending market
• Own end-to-end outbound: research, list building, copy, multi-channel outreach (email + LinkedIn), message refining
• Run Kato's conference efforts (e.g. outreach, marketing campaigns, booths)

Content & Marketing (30%)

• Define Kato's content strategy by creating blog posts, newsletters, and other top-of-funnel materials
• Launch Kato's marketing efforts - e.g. webinars, in person events

Sales Operations (20%)

• Create and manage nurture campaigns for older or dormant leads
• Own CRM hygiene and maintain GTM reporting (e.g., outbound conversion rates, pipeline velocity, meeting-to-opportunity conversion)

Requirements

• Bachelor's degree in Business or related field
• 1-2 years of experience in consulting or startups
• Prior outbound sales (BDR/SDR) or sales operations experience strongly preferred
• Exceptional written communication
• Comfortable operating with high agency and driving independent progress toward company goals
• Strong attention to detail, organization, and follow-through
• Proficiency with common business tools such as Google Workspace (e.g. Google Docs, Google Sheets) and Slack. Experience with CRM systems like Hubspot preferred

Why Join Us

• Work with founders that have built and scaled financial products for 9+ years
• Own real scope from day one - you'll own core parts of our revenue engine and see your work hit customers fast.
• Work hard on things that matter. This won't be a 9-to-5, but we don't believe in busy work. We work hard on the problems that actually move the business and don't waste your time on the ones that don't.
• Get unmatched career acceleration: you'll learn sales, GTM strategy, and startup execution at a depth few roles offer.