GTM Data Scientist

Ever wonder which customers are about to churn before they do, or whether that marketing campaign actually moved the needle instead of just riding a coincidence? That's this role. Bevi's go-to-market (GTM) strategy is built at the intersection of Marketing and Sales: how we acquire new customers, and how we retain and grow existing accounts. We're looking for a GTM Data Scientist who can accelerate this function. On the marketing side, you'll measure the true incremental impact of our marketing spend across the full funnel - digital and offline alike, from paid social to events to BeviMobile - and build the leading indicators that keep the team grounded in what's working between deeper reads. On the customer side, you'll build the models that flag churn risk, surface expansion and upgrade opportunities, and identify look-alike prospects. You'll partner closely with Sales, Marketing, and RevOps stakeholders to turn data into a clear point of view on what to do next. We're looking for someone who spots what needs to get built before being asked, and drives it to done rather than waiting for direction. Your Day to Day: • Build predictive models to identify churn risk and surface upgrade/expansion opportunity across our customer base to inform proactive outreach and account prioritization. • Build look-alike models to identify which prospects resemble our best customers, and own cohort reporting to track how customer segments perform over time. • Build marketing mix models (MMM) and incrementality analyses to measure the true impact of marketing spend across the full funnel - digital and offline, including events, BeviMobile, and social - and inform marketing budget optimization decisions. • Identify leading indicators - including proprietary composite metrics - for weekly reporting that give early signal on marketing performance in between full MMM reads. • Partner with the Marketing Analytics Engineer to inform the data structures your modeling work needs, and ensure the underlying data is accurate and well understood. • Translate data and analytics into clear insights and recommendations. Who You Are: • 2-4 years of professional experience in data science, applied statistics, or analytics, ideally with exposure to customer/revenue analytics or marketing measurement. • Hands-on experience building predictive/classification models (e.g., churn, propensity, look-alike) using techniques like logistic regression, gradient boosting, or similar. • Experience with causal inference or marketing measurement methods (e.g., MMM, incrementality testing, difference-in-differences) - comfortable incorporating both digital and offline channels (eg events, experiential) into your models, not just clean digital data. • Strong SQL and Python/R for querying, modeling, and analysis. • Experience with data visualization tools (e.g., Looker, PowerBI, Hex). • A creative problem solver, comfortable designing a measurement approach when the textbook experiment isn't available. • You use AI tools in your own workflow to move faster (e.g., exploratory analysis, code, documentation), and think about how to make your models and analyses accessible to AI tools as well as people. • A proactive, go-getter mindset - you notice what needs to get built before you're asked, and drive your own work to completion without needing to be chased. • Excellent communication skills - able to translate complex findings into clear, actionable recommendations for non-technical stakeholders. #LI-CD1 #LI-HYBRID At Bevi, we believe compensation is a powerful tool to attract, retain, and grow talent. Our Compensation Philosophy centers on 5 principles: • Market-driven - We anchor pay decisions in real-time market data • Performance-based - We reward individual impact, not just tenure • Equitable - We ensure fairness across teams, roles, and demographics • Growth-focused - We invest in talent that scales with Bevi • Total Rewards approach - We strategically balance base pay, bonuses, benefits, and equity The posted compensation range reflects the salary* for this position. Some roles may be eligible for a commission plan or a bonus incentive. All Bevi employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Bevi are based on a few criteria, including the scope of the role, the candidate's work experience, targeted skills, internal equity of the team, and external market data. *For Sales roles: The posted range reflects base salary plus commission which is the total potential on target earnings (OTE) for the position. Pay Range $120,700-$149,100 USD Benefits: • Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer • 401(k) with company match • Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc • Generous fully paid parental leave for both birth parents and non-birth parents • Fully employer paid disability and life insurances • Wellness and fitness reimbursements • Monthly stipends for cell phone use and commuting costs • Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too • Happy hours, team-building events, bagel breakfasts, Values awards - and more. A note on AI in our hiring process: We use AI to help synthesize interview notes and surface themes from feedback, keeping our process consistent as we grow. Every application is reviewed by a member of our team, and interviews may be recorded to support note-taking, just let us know if you'd prefer we don't. We'll also ask how you're learning and experimenting with AI in your work. Growing our AI fluency is something every Bevi team member is committed to and invested in. Our commitment to responsible innovation is reflected in our partnership with the Mass AI Coalition, a collaboration that aligns with our dedication to community-driven progress and the future of technology. We're passionate about supporting career growth and would love to be part of your professional journey. We also know that talent comes in many forms. We value individual accomplishments, specialized knowledge, and genuine passion over simply checking boxes on a requirements list. Whether you're a seasoned expert or an emerging talent, we're looking for people who are ready to build what's next. If any of our open positions interest you, we'd encourage you to apply! A member of the Bevi Talent team '[redacted]' will be reaching out about next steps if we would like to move forward.