Job Title: Growth & Search Marketing Specialist
Employment Type: Full-Time on-site
Classification: Non-Exempt
Reports To: Marketing Manager
Location: Orlando, Florida
Pay Range: $75,000-$90,000
JOB DESCRIPTIONSummary Regal Boats is seeking a curious and results-driven Growth & Search Marketing Specialist to strengthen our digital presence, drive qualified leads, and optimize marketing performance. This role will support paid media strategy, lead search engine and AI-driven search optimization initiatives, oversee digital tracking and attribution, and develop automated lead nurture programs. The ideal candidate is analytical, growth-minded, and passionate about exploring new technologies, improving digital experiences, and driving measurable results.
Key ResponsibilitiesReasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Search Engine & AI Optimization: Develop and implement SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to improve Regal's visibility across traditional search engines, AI-powered platforms, and Google AI Overviews.
- Website Optimization: Monitor technical website performance, including site speed, crawlability, structure, and keyword optimization. Conduct search intent research to guide content development and improve organic traffic.
- Conversion Rate Optimization: Identify and execute website improvements through testing navigation, content, calls to action, forms, and page layouts to increase engagement and qualified lead generation.
- Paid Media & SEM: Support paid advertising strategies across Google Ads and Meta Ads, collaborating with agency partners on keyword targeting, creative performance, geographic strategies, budgets, and cost-per-lead goals.
- Agency Collaboration: Partner with external marketing agencies through regular performance reviews, ensuring campaigns align with business objectives, tracking standards, and expected results.
- Lead Nurture & Marketing Automation: Develop, manage, and optimize automated lead nurture campaigns using Pardot or similar platforms, including email sequences, lead scoring, and re-engagement strategies.
- Analytics & Attribution: Monitor campaign performance using GA4, Google Search Console, UTM tracking, and attribution tools to ensure accurate reporting and identify opportunities for improvement.
- Continuous Improvement: Stay informed on emerging digital marketing trends, AI search technologies, and industry best practices. Recommend and test new strategies to improve marketing effectiveness and lead conversion.
Required Qualifications- Experience in digital marketing, search engine optimization, paid media, or a related field.
- Strong working knowledge of SEO principles, keyword research, technical website optimization, and Google Search Console.
- Familiarity with AI-driven search optimization, including AEO, GEO, and platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
- Experience managing or supporting paid advertising campaigns through Google Ads and Meta Ads, either directly or through agency partnerships.
- Proficiency with Google Analytics 4 (GA4), UTM tracking, and digital marketing attribution.
- Strong analytical, organizational, and problem-solving skills with the ability to interpret data and recommend improvements.
- Excellent communication and collaboration skills, with a proactive approach to learning and adapting to new technologies.
Preferred Qualifications- Experience with Pardot (Marketing Cloud Account Engagement) or similar marketing automation platforms, including automated workflows, lead scoring, and email nurture campaigns.
- Hands-on experience with WordPress and basic HTML/CSS.
- Strong copywriting skills for digital advertisements, website content, metadata, and email marketing campaigns.
- Experience with conversion rate optimization, A/B testing, and digital campaign experimentation.
- Experience in the marine, automotive, or other high-value consumer product industries involving dealer or distributor networks.
Work EnvironmentThis job operates in a professional office environment. It is a fully onsite role, five days a week, and routinely uses standard office equipment such as computers, phones, and photocopiers.
Physical DemandsThe physical demands described here are representative of those that a team member must meet to successfully perform the essential functions of this job.
While performing the duties of this job, the team member will regularly sit at a desk and work on a computer for prolonged periods of time. The team member must frequently go into non-climate-controlled manufacturing facilities to connect with and assist management and team members with HR-related issues. The team member is occasionally required to lift up to 15 pounds.
Other DutiesPlease note that this job description is not designed to cover or contain a comprehensive listing of the activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time, with or without notice.
