About the Role:When looking to execute a podcast advertising campaign, most advertisers have 2 choices; work with an agency in the space, or attempt to execute without subject matter expertise in-house. We've created a third option (we call it the third way), that approaches podcast advertising from an in-house perspective with all the subject matter expertise. By flattening the functions of a traditional offline agency, we've created a better method of launching, auditing, and scaling podcast advertising campaigns. One or two experienced marketers are primarily responsible for strategy, execution, creative, and measurement for a given advertiser - same as an in-house channel manager. We're looking for qualified growth marketing professionals to help us lead the charge for successful advertiser outcomes in podcast advertising.
Responsibilities- Lead strategy, planning, and execution of podcast media campaigns, with an emphasis on direct response and customer acquisition
- Analyze and optimize data driven campaigns on an ongoing basis
- Make and maintain positive, beneficial publisher relationships to achieve optimal outcomes for clients
- Work with advertiser teams to write and optimize copy and other creative deliverables
- Lead advertisers to clear channel-specific performance outcomes with a high level of excellence in executional quality
- Be abreast of industry trends and developments, and consistently have an eye for growth for your campaigns where appropriate
Qualifications- 3+ years of experience in paid user acquisition, growth marketing, and/or media planning/buying in a direct response/performance marketing environment
- Podcast advertising experience preferred, but not mandatory if experienced in related channels, e.g. YouTube endorsement, Terrestrial/SXM Radio, DRTV, direct mail, or other offline/endorsement
- In-house, freelance/consulting, agency, or publisher experience are all relevant
You Are- A self-starter and self-organizer with strong attention to detail
- Able to draw compelling insights from performance data
- Not satisfied with "good enough," and proactively seek better process and outcomes
- Able to take your work seriously (and still have a sense of humor!)
- Confident and composed in a client-facing environment
- Comfortable working with and maintaining relationships with publishers
- Proficient in Excel and Google Suite (Docs, Sheets, Slides)
