4+ years of marketing experience in a Series A-C startup, focusing on B2B SaaS demand generation and paid advertising.
Proven expertise in managing Google Ads and LinkedIn Ads, including campaign setup and optimization.
Experience in collaborating with Product Marketing on SEO/AEO and website optimization strategies.
Ability to work cross-functionally with Sales, Field Marketing, and executive leadership to create targeted campaigns.
Strong analytical skills to measure performance using CAC, ROAS, and lead quality metrics.
Responsibilities
Develop and execute marketing campaigns that align with company priorities and drive demand.
Manage and optimize paid advertising campaigns across Google and LinkedIn.
Collaborate with Product Marketing to enhance SEO/AEO and optimize website content.
Coordinate with Sales and Field Marketing for lead capture and follow-up strategies.
Analyze campaign performance and provide actionable recommendations for improvement.
Benefits
Medical, dental, and vision insurance.
Commuter benefits.
Lunch and dinner provided in the office.
401k and HSA options.
Full Job Description
About the role
You'll turn Hyperbound's marketing priorities into campaigns that build awareness, generate qualified demand, and grow pipeline. This is a hands-on role for someone who combines paid advertising expertise with sound judgment, brings clear recommendations, and works closely with the team to turn plans into measurable results. What we need from you
Growth experience: You bring 4+ years of marketing experience at a Series A-C startup, including hands-on B2B SaaS demand generation and paid advertising experience.
Paid advertising expertise: You have directly managed Google Ads and LinkedIn Ads, owning campaign setup, audience targeting, budget allocation, creative testing, conversion tracking, and ongoing optimization against CAC, ROAS, and qualified pipeline.
Content and conversion: You partner with Product Marketing on SEO/AEO and website optimization strategies, create and update ads, articles, landing pages, and customer stories, and build campaigns around agreed messaging and audience priorities.
Campaign collaboration: You work with Sales, Field Marketing, Product Marketing, and executive leadership to turn business priorities into targeted campaigns, with clear plans for promotion, lead capture, and follow-up.
Measurement and execution: You use CAC, ROAS, conversion rates, lead quality, and pipeline contribution to improve performance, explain your recommendations, and align with teammates before launching or making material changes.
Highly preferred
B2B SaaS experience: We strongly prefer someone who has built and optimized growth campaigns in a B2B SaaS company, with experience navigating complex buying journeys, multiple stakeholders, and longer sales cycles.
Integrated campaigns: Experience connecting paid advertising, content, field activations, and executive programs to qualified pipeline, with close collaboration across Product Marketing and Sales.
What your regular Thursday looks like:
Dig into Google and LinkedIn performance, trace a drop in demo conversions, and check lead quality and pipeline impact. Bring a recommendation on budget or targeting changes, align with the team, and put the next creative test live.
Work through an upcoming campaign with Marketing leadership, aligning on the audience, offer, messaging, channel mix, and launch timing. Build the ads, emails, and landing page, keeping the team informed as the campaign takes shape.
Prepare promotion and lead capture for a field activation or executive program. Coordinate target accounts and meeting goals with Sales and Field Marketing, test the registration and booking flows, and have follow-up ready before launch.
Review search and website performance with Product Marketing, refresh content for SEO/AEO, and check forms, tracking, and conversion paths. Close the loop with Sales on recent leads, share what's driving pipeline, and recommend what to improve next.
What this role is not
A remote role. You'll work from our San Francisco office five days a week.
A strategy-only position. You'll build, launch, and optimize paid campaigns yourself and execute the work in house.
A role measured only by lead volume. You'll stay close to lead quality, Sales follow-up, and pipeline contribution across paid advertising, content, field activations, and executive programs.
Interview Plan
Intro call with James, Founding Recruiter (30 minutes)
Conversation with Garrett Moedl (Head of Product Marketing)
Take-home exercise (1-2 hours)
Take-home exercise review with the GTM team (45 minutes)
Final onsite with founders and leadership team (60 minutes)
We move fast, from first conversation to decision in 1-2 weeks. Compensation and Benefits
