NoGood

Growth Marketing Manager AEO

NoGood$80K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in digital marketing focused on AEO strategy execution.
  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • Strong understanding of technical AEO principles, including website architecture and structured data.
  • Solid background in technical SEO practices.
  • Proficiency in web analytics tools like Google Analytics and SEMrush.

Responsibilities

  • Develop and execute AEO and content strategies to boost organic traffic and conversions.
  • Manage the blog by improving content, conducting keyword research, and analyzing performance.
  • Monitor and report on key AEO metrics such as traffic and conversions.
  • Partner with development teams to implement technical AEO improvements for user experience.
  • Tailor landing pages in collaboration with marketing channel owners based on their goals.
  • Conduct A/B tests and analyze data to enhance landing page conversions.

Benefits

  • Premium medical, dental, and vision coverage.
  • Flexible work environment with hybrid options.
  • Home office stipend for remote work setup.
  • Unlimited PTO plan for work-life balance.
  • Paid parental leave to support family needs.
  • 401(k) plan with employer matching for future security.
  • Mentorship and career growth support for professional development.
  • Access to industry resources and experts for continuous learning.
  • Quarterly team trips to foster teamwork and engagement.
  • Wellness benefits including gym access and mental health plans.
Full Job Description
Description:

We are seeking a talented AEO Marketing Manager to join our team. This role is pivotal in driving growth through strategic management of AEO for NoGood and NoGood clients. This person will collaborate with development teams for site optimization, develop content strategies, and craft effective landing pages across various channels. The ideal candidate will have a proven track record of turning AEO into a profitable channel, strong technical acumen to troubleshoot and partner with developers, and the creativity to build high-converting landing pages.

You'll do:
  • Develop and execute a comprehensive SEO, AEO and content strategy to increase organic traffic and drive conversions.
  • Manage the blog, which includes improving existing content, collaborating with content creators, conducting keyword research, analyzing performance, and identifying opportunities for optimization and growth.
  • Monitor and report on key AEO metrics, such as AI visibility, citations, traffic, and conversions.
  • Partner with the development team to implement technical AEO recommendations and site enhancements to enhance user experience and improve conversion rates.
  • Collaborate with marketing channel owners to understand their goals and tailor landing pages to meet their specific needs.
  • Implement A/B tests and analyze performance data to optimize landing page conversion rates.

You have:
  • 3+ years in digital marketing, with a focus on AEO strategy and execution.
  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • Proven experience Strong understanding of technical AEO principles, including website architecture, HTML, and structured data.
  • A solid background in technical SEO
  • Proficiency in web analytics tools such as Google Analytics, FullStory, SEMrush, or ahrefs.
  • Experience with CMS platforms (e.g. WordPress, Dato) and website optimization tools.
  • Excellent project management skills with the ability to prioritize tasks and meet deadlines.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Creative thinking and problem-solving abilities to develop innovative marketing solutions.
  • Experience with landing page builders (e.g., Unbounce, Instapage), A/B testing tools, and Google Tag Manager is a plus.


Benefits & Perks of Becoming a NoGoodie
  • Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
  • Health First: Premium Medical, Dental & Vision Coverage
  • Flex Work Environment: hybrid at HQ and remote globally
  • Set Up Shop: Home Office Stipend
  • Recharge Anytime: Unlimited PTO Plan
  • Family First: Paid Parental Leave Plan
  • Secure Your Future: 401(k) Plan with Employer Matching
  • Level Up: Mentorship & Career Growth Support
  • Always Be Learning: Access to Top-tier Resources & Industry Experts
  • Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
  • Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
  • Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
  • Grow With Us: Endless Opportunities to Lead & Succeed
  • Keep on Shining: Ongoing Employee Development Programs


EEO & Compensation Transparency:

NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $80,000-$100,000 base pay plus bonus.

About NoGood

NoGood is a consumer goods company that specializes in producing high-quality, all-natural snacks. The company was founded in 2018 by a group of friends who were frustrated with the lack of healthy snack options available on the market. NoGood's products are made with only the finest ingredients and are free from artificial preservatives, flavors, and colors. The company's mission is to provide consumers with delicious, healthy snacks that they can feel good about eating. NoGood's products are sold online and in select retail locations.
Learn more about NoGood
Size
20 employees
Industry
Net Income
-$50,000
Founded
2018
5 Year Trend
+50%
Revenue
$100,000

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