Growth Marketing Manager, Addrop

Description: Zendrop is hiring a Growth Marketing Manager to help take Addrop, our AI video and image generator for UGC-style ad creative, to the world. Just a few months after our beta launch, Addrop is seeing strong organic growth with virtually no marketing. Were now building toward seven figures in recurring revenue and looking for someone to lead our go-to-market strategy as a standalone software product. Working closely with our marketing and product leaders, youll run Addrops creator and AI influencer program, build its organic social presence, and amplify what works through paid. Youll also deliver launch marketing for every Addrop release, starting with our AI influencer and custom avatar features launching this quarter. As Addrops first dedicated marketing hire, this is a hands-on role for someone who makes the content, ships fast, and wants to help shape a products growth from the start. Location: This is a hybrid role based in our West Palm Beach, Florida office. Primary Job Duties: 37 Partner with leadership to develop the Addrop go-to-market plan by recommending positioning, audience segments, channel mix, and launch calendar, then own execution against the approved plan and quarterly targets37 Run Addrops creator and influencer program end to end, including sourcing, tiering, briefing, contracting, payouts, and performance tracking37 Execute Addrops AI influencer campaign, including AI personas that front Addrops own channels and a program that helps users build and monetize their own37 Own Addrops organic social presence on TikTok, Instagram Reels, YouTube Shorts, and X, from concept and script to production and daily publishing37 Deliver launch marketing for each Addrop release using a repeatable playbook: angle, assets, creator wave, landing page, and email37 Grow Addrops audience by driving signups from Zendrops existing users through in-app placements, product pages, and webinars, and by creating content for technical and AI power users, including Addrops integrations and MCP support37 Run paid amplification of winning creative through Spark Ads, creator whitelisting, Meta, and TikTok, with a clear testing framework and CAC targets37 Partner with the product team on feature positioning and launch timing, and share market and user insights to inform pricing37 Track and report Addrops marketing performance, including social-led signups, creative performance, and CAC by channel, and recommend where to focus next37 Apply brand safety and disclosure standards for creator and AI-generated content, including FTC disclosure, likeness rights, and usage rights Required Skills and Competencies 37 3 to 5 years in growth, social, or creator marketing, ideally for a software, app, or consumer product37 Ownership of at least one brands social presence, with results you can show37 Native fluency in short-form video. You can explain why a hook worked on TikTok last week and where the format is heading next37 Hands-on production skills. You script, prompt, edit, and publish yourself37 Working fluency with AI creative tools (Higgsfield, Veo,Runway, ElevenLabs, Midjourney, or similar) and a point of view on where the category is going37 Strong ability with AI tooling (Claude, ChatGPT, Codex, Claude Code, others) to build workflows that automate and scale your work37 Experience briefing, paying, and measuring creators or influencers37 Paid social skills strong enough to amplify winning creative and read performance data on your own37 Comfort with GA4, Mixpanel, or similar, and the ability to build your own reporting37 Strong writing: positioning, hooks, scripts, and landing page copy37 A startup operating style. You turn a plan into shipped work quickly and keep pace with weekly product releases Nice to Have: 37 Experience marketing to ecommerce sellers, dropshippers, agencies, or performance marketers37 A personal or brand account youve grown to meaningful scale37 Experience running an AI persona or virtual influencer account37 PLG or freemium SaaS background37 HubSpot experience Benefits: 37 Flexible PTO policy37 Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees37 401(k) retirement plan with employer match to support your long-term financial goals37 Career development and growth opportunities37 A collaborative and inclusive work environment37 Opportunity to shape and grow a dynamic startup37 Were a pet-friendly company that welcomes furry friends to brighten our workspace and make your day more enjoyable! 43E The Interview Process: 1 Intro conversation with our HR Manager 2 Conversation with our Director of Product 3 Conversation with our Director of Marketing We look forward to speaking with you!