4+ years of experience in demand generation for technology products, preferably in B2B/enterprise
Proficient in various marketing channels (Google Ads, LinkedIn, SEO, etc.) and tools (SEMrush, Moz)
Strong analytical skills with expertise in tracking and attribution (Google Analytics, GTM)
Skilled in hypothesis-driven optimization and A/B testing methodologies
Good design sense with experience collaborating on creative asset development
Ability to work autonomously in a fast-paced, ambiguous environment
Excellent communication skills for influencing stakeholders at all levels
Responsibilities
Own and optimize growth marketing campaigns across paid and organic channels
Collaborate with internal and external partners to align marketing strategies
Build and manage a continuous experiment pipeline for campaign improvement
Raise creative standards by incorporating best practices and competitive insights
Measure and report campaign performance against internal targets and benchmarks
Extract insights from data to inform campaign strategies and share with teams
Set OKRs and conduct business reviews with executive stakeholders
Benefits
Opportunity to lead and scale a new growth marketing function
Collaborative work environment with cross-functional teams
Potential for team expansion within the first year
Access to cutting-edge AI solutions and technology
Encouragement for strong applicants regardless of meeting every qualification
Full Job Description
Growth Marketing Lead Role
Deploy is looking for an experienced manager to own and scale the Growth Marketing function, reporting directly to the VP of Marketing and working closely with the broader executive team. As the lead of this critical but nascent practice, you will both be setting the top level acquisition strategy and be in accounts building and optimizing campaigns to accelerate Deploy's growth. This will be an individual contributor role to start, but we expect this person to hire and lead a team of 1-2 growth marketing specialists by the end of their first year.
Responsibilities
Own the strategy, development, and optimization of growth marketing campaigns across paid and organic channels to generate awareness and high quality leads for Deploy's best-in-class AI solutions
Collaborate across a network of internal (product, sales, design) and external (Ad reps) partners to align strategy, tactics, and goals
Build and manage a continuous experiment pipeline to iterate on audience, creative (both ad + landing page), and channel strategies to unlock new opportunities and incremental improvements on existing campaigns
Raise the creative bar, working with design as an expert in your channels to incorporate channel best practices, using experience and competitive research to inform approaches
Measure and report on the performance of growth campaigns against internal targets (which you will set yourself) and competitor benchmarks (where available).
Extract quantitative and qualitative insights to inform campaign strategy and share insights with other internal teams
Set OKRs and hold quarterly / annual business reviews with executive stakeholders
Report on program budget and ROI, and build business cases for increased investments where you can identify and validate new growth opportunities
Maintain awareness of industry best practices for data maintenance handling as it relates to your role
Adhere to policies, guidelines and procedures pertaining to the protection of information assets
Report actual or suspected security and/or policy violations/breaches to an appropriate authority
Qualifications
4+ years experience generating demand for technology products or services, ideally in the B2B/enterprise space
Expert using various channels (Google Ads, LinkedIn, GDN, SEO / content marketing, email, in-product) and tools (SEMrush, Moz, GSC, etc) to move prospects through the buying journey and generate revenue
Deep understanding of tracking and attribution (Google Analytics, GTM) with excellent analytical skills; able to craft actionable insights from complex data
Mastery of hypothesis-guided optimization and A/B testing best practices; can build and prioritize a pipeline of ideas against finite resources
Good design sense and experience partnering with internal and external creative partners on asset development
Can thrive autonomously with sound judgment in a self-serve, ambiguous environment to build stakeholder relationships and ensure success of the program
Biased towards speed - understands the opportunity costs of over documenting and over engineering campaigns in a fast paced, high growth startup environment
Excellent verbal and written communication skills, able to influence at all levels and match the audience / context
Nice to have:
Technical background building ML models, experience marketing AI products, or a passion for AI technology
Experience with website CMS, landing page, and personalization platforms
Advanced reporting capabilities (Tableau, Google Data Studio or others)
Design and media editing skills (Figma, Adobe Suite, Canva)
Don't meet every qualification? We encourage strong applicants to apply - we are looking for the right people, not just checking a box.
The current expected base salary for this position ranges from $80,000 - $120,000. Actual compensation may vary depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work; stock options may be offered in addition to the range provided here.
About Hive
Hive is a project management and collaboration platform that helps teams work together more efficiently. The company was founded in 2015 and is headquartered in New York, New York. Hive's platform includes features such as task management, time tracking, and team collaboration tools. The company serves clients in a variety of industries, including technology, healthcare, and finance. Hive is committed to providing a user-friendly and customizable platform that helps teams stay organized and productive.
