About the roleJust Appraised is looking for a Growth Marketer to build and run the programs that turn our existing customer base and top-of-funnel activity into pipeline: customer marketing, proactive email lead gen, webinars, and case studies, with room to pick up light product marketing work along the way.
This is a full-stack, hands-on role. The right person leans demand gen over pure-play product marketing, is comfortable owning a program end to end rather than a single piece of it, and doesn't need a big team to get things shipped. Design chops are a real plus, not a requirement.
What you'll doCustomer Marketing- Own marketing programs that drive expansion within our existing customer base, partnering closely with Customer Success on cross-sell and upsell plays. This is one of the biggest open opportunities in the function today.
- Build a customer marketing motion (updates, community/advocacy touchpoints, lifecycle comms, customer advisory, customer reference program) that increases engagement and gives Sales and CS more to work with.
Email Marketing- Stand up proactive, always-on lead gen email programs. This channel doesn't exist today, so the first job is building it, not just optimizing something already running.
- Own nurture and reactivation sequences, segmentation, cadence, and reporting (opens, clicks, MQLs generated).
Webinars, Full Stack- Own the entire webinar lifecycle: topic selection, slide creation, promotion, hosting, and post-event follow-up cadences.
- Partner with Sales, CS, and internal subject matter experts to source content and speakers.
- Report on registration, attendance, and pipeline contribution.
Case Studies- Source, write, and publish customer case studies that give Sales credible proof points to use in active deals.
- Coordinate with Customer Success to identify strong stories and get them through approval.
Light Product Marketing- Support product marketing on an as-needed basis: sales-facing roadmap slides, launch collateral, competitive input.
Design (bonus, not required)- Comfortable building clean, on-brand visual assets (slides, one-pagers, social graphics) without needing to hand every asset to a designer.
Key KPIs for the Role:- Expansion pipeline / ARR 12; Pipeline and revenue sourced from customer marketing programs, in partnership with CS
- Email-sourced MQLs/SQLs 12; Since this is a new channel, early KPIs should track whether it's built and producing before shifting to pure optimization
- Webinar performance 12; Registration, attendance, and pipeline contribution
- Case studies in active use 12; Case studies published and used by Sales in live deals
- Product marketing turnaround 12; Sales enablement and roadmap collateral delivered on time for key moments
Qualifications- B2B marketing experience, demand-gen leaning, ideally in B2B SaaS
- GovTech marketing experience preferred but not required
- Hands-on experience running email marketing programs end to end, not just briefing someone else
- Experience owning webinars start to finish, not just one piece of the process
- Comfortable writing customer case studies and shepherding them through internal and customer approval
- Some exposure to product marketing (positioning, launch content, sales enablement) is a plus, not required
- Design/visual skills are a strong plus
- Full-stack mindset: comfortable being hands-on across multiple channels rather than a narrow specialist
Tech stack - familiarity and previous usage of tools is preferred, but not required:
- Salesforce
- Hubspot
- Zoom Webinar
Our culture- EQ > IQ: We value great minds and the ability to communicate with empathy
- Customer Comes First: We work closely with our clients to understand their needs and how they use our products
- Start-to-Finish Ownership: We take responsibility for anything we can influence
- Actively Practice Inclusion: Creating a diverse and inclusive team is as important to us as building a good product
- Fast-Paced Environment: The 24growth mindset25 is key to our success. If it won25t break anything, go for it!
