Stash

Growth Manager, Paid Social

Stash$140K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years of experience in paid social advertising (Meta, TikTok) with a strong performance track record
  • Deep understanding of Mobile Measurement Partners (MMPs), such as AppsFlyer
  • Proficient in creating and executing testing roadmaps for media and landing pages
  • Strong analytical skills for performance data analysis and experimental design
  • Ability to leverage AI tools and automation for enhanced operational efficiency
  • Exceptional communication skills for effective cross-functional collaboration

Responsibilities

  • Develop and execute strategies for paid social and mobile ad networks focused on customer acquisition
  • Manage budgets, pacing, bidding, and audience strategies to optimize costs and growth
  • Build and oversee a continuous testing roadmap for media experiments
  • Conduct landing page experiments aligned with acquisition channels, defining success metrics and actioning results
  • Collaborate with Performance Creative Strategist to ensure messaging synergy across ads and landing pages
  • Implement AI tools and workflows to streamline reporting and media operations
  • Analyze performance data to guide future spending and optimize campaign strategies

Benefits

  • Comprehensive reward package including salary, equity, and healthcare benefits
  • Complimentary subscription to a Stash+ account
  • Hybrid work environment for flexible work arrangements
  • Flexible time-off policies
  • Stipends for work-from-home equipment and internet costs
  • Paid parental leave for all parents
  • Enhanced health and wellness benefits through strategic partnerships
Full Job Description
We9re looking for a Growth Manager, Paid Social to own Stash9s paid social and mobile ad network acquisition. You9ll be part of our growing Growth team and report to the Sr. Director of Acquisition. You9ll own channel strategy, optimization, testing, and measurement across paid social (Meta, Tiktok) and platforms like AppLovin-with real influence over how efficiently we acquire new customers.

This is a role with real scope and huge impact: you9ll run hands-on media, build a disciplined experimentation system, and use AI-enabled workflows to operate at higher velocity. You9ll partner closely with our Performance Creative Strategist to build a highly performant paid social engine. Over time, you may expand into additional performance channels as the business prioritizes them.

We9re looking for someone who thinks in marginal CAC and test roadmaps, gets energy from reading the account and the funnel, and knows how to turn a test-and-learn process into a repeatable engine for growth.

What you9ll do:

Own paid social and mobile network performance
  • Develop and own strategy and execution for paid social (e.g. Meta, TikTok) and mobile ad networks (e.g. AppLovin), with a focus on efficient new customer acquisition
  • Manage budgets, pacing, bidding, audience/structure decisions, and optimization to improve CAC, payback, and scalable growth
  • Build and manage a testing roadmap that keeps a constant stream of media experiments in market

Optimize the conversion system
  • Own acquisition landing page experimentation tied to your channels-prioritize the test backlog, define success metrics, and ship/kill/scale based on performance
  • Partner with the Performance Creative Strategist on message match between ads and landing pages; own the performance readout and decisioning
  • Identify and implement AI-driven tools and workflows that accelerate reporting, optimization, experiment tracking, and day-to-day media ops

Analyze and iterate
  • Analyze performance data to identify what9s working, what9s decaying, and where the next dollar should go
  • Turn learnings into new hypotheses across targeting, bidding, structure, offers, and landing pages
  • Report on channel and funnel performance and share insights with the broader acquisition and marketing teams

Partner cross-functionally
  • Collaborate tightly with the Performance Creative Strategist to close the loop between creative, partners, and paid media (including whitelisting/Spark where creators feed paid)
  • Partner with Data, Product, Brand, and Martech on attribution, incrementality, and measurement
  • Provide media input on campaign planning and, over time, expansion into additional performance channels

What we9re looking for:

Your success will be measured by performance metrics like CAC, payback, ROAS, and new customer acquisition-not vanity reach. You understand that great performance media sits at the intersection of capital allocation, experimentation, and systems thinking, and you9re energized by the process of testing your way to what works. You can open an account and quickly tell a clear story about what9s driving results.
  • 4-6 years of hands-on experience buying and optimizing paid social (e.g. Meta and/or TikTok), with a track record tied to performance metrics
  • Deep knowledge of working with MMPs (eg AppsFlyer)
  • Experience building and executing testing roadmaps across media and landing pages
  • Strong analytical skills-comfortable with performance data, experiment design, and translating insights into action
  • Bias for speed and ownership; experience operating with AI tools or automation to increase leverage is a plus
  • Strong communication skills, with the ability to partner effectively with creative, data, and cross-functional stakeholders

Gold Stars
  • Experience with mobile ad networks / UA platforms (e.g. AppLovin) or strong adjacent mobile performance experience
  • Experience owning landing page / CRO testing for acquisition funnels
  • Familiarity with fintech, consumer finance, or another regulated industry
  • Experience with incrementality testing, attribution, or media mix measurement
  • Experience standing up or scaling additional performance channels beyond social/mobile
  • A curiosity and familiarity with AI tools that can help streamline and improve processes

#LI-Hybrid

Helping You Invest in Yourself
  • Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
  • Complimentary subscription to Stash+ account
  • Hybrid Work Policy - We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
  • Flexible PTO
  • Work-from-home equipment stipends; home internet subsidy
  • Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
  • Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

Salary Range:$140,000 - $160,000

The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate9s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.

**No recruiters, please**

About Stash

Stash is a financial services company that provides a mobile app designed to help users save and invest money. The app offers a range of investment options, including stocks, bonds, and exchange-traded funds, and allows users to invest with as little as $5. Stash was founded in 2015 by Brandon Krieg and Ed Robinson, and is headquartered in New York, New York. The company has raised over $300 million in funding and has over 5 million users.
Learn more about Stash
Size
500 employees
Industry
Founded
2015

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