The RoleWe9re hiring a Growth Lead to drive demand and top-of-funnel user acquisition across paid and organic.
Abode Money is the first and only company with the ability to lower property taxes for homeowners in all 50 states, and your primary goal is to make 85M homeowners aware of who we are and what we can do.You9ll move between paid and organic based on where the opportunity is. Some weeks that9s testing new paid channels and angles, others it9s an organic or referral play. Your job is to find what brings in new users efficiently and do more of it.
You reach for the data before the opinion. You can look at a funnel and find the leak, you run clean experiments, and you don9t trust a number you haven9t checked. That rigor is the reason we9re hiring you, more than any single channel.
You9re hungry and curious. You dig into problems because you want to understand them, and you pick up new channels fast.
You9ll work with our VP of Growth on strategy and priorities, and with our Head of Creative Strategy on what to test and make. A specialist media buyer runs the deep paid channel work, so you can focus on finding and scaling what works.
You should use AI to move faster on analysis, reporting, and building your own tools. The bar is simple: more of the right users, more efficiently, every month.
What You9ll Do- Own Top-of-Funnel Growth: Drive top-of-funnel growth across paid and organic, finding the channels and plays that bring in new users efficiently.
- Run Experiments End to End: Own the full experiment cycle-hypothesis, setup, clean readout, and the next test.
- Flex Across Channels: Move between paid and organic based on where the opportunity is, from new paid channels to organic and referral plays.
- Own Measurement & Attribution: Own measurement and attribution for your initiatives so you know what9s actually working.
- Partner on Creative: Partner with the Head of Creative Strategy on what to test-they own creative, you bring the data and the demand-side view.
- Work with a Media Buyer: Work with a specialist media buyer on deep paid channel execution.
- Report Weekly: Report weekly on what9s working, what9s not, and what9s next.
Who You Are- Reach for the data before the opinion. You run clean experiments and can find the leak in a funnel
- Are hungry, curious, and self-directed
- Have driven user acquisition across more than one channel, paid or organic
- Can switch context without losing the thread, from a paid test to an organic play
- Use AI to move faster on analysis, reporting, and building your own tools
- Move fast with a high bar. Sloppy setups and dirty tracking bother you
- Learn channels fast and don9t need to be the expert on day one
Basic Qualifications- Have driven top-of-funnel growth or user acquisition, with real results you can point to
- Strong analytical skills. Comfortable pulling and interpreting your own data, and using AI to do it faster. Bonus if you9ve used Mixpanel, PostHog, or built your own reporting tools with Claude or similar
- Based in Austin and able to work onsite
- Bonus: hands-on experience running paid on Meta or Google.
Compensation$140,000 - $175,000 base, plus equity
