Role OverviewThe Growth Creative Strategist is responsible for translating consumer insights, performance data, and business objectives into compelling, high-impact creative strategies across paid social, YouTube, CTV, and emerging digital channels. This role bridges creative storytelling and performance marketing to develop campaigns that drive brand awareness, engagement, customer acquisition, and retention.
This role sits at the intersection of growth marketing, creative development, performance media, and consumer research. You will identify what motivates consumers, uncover barriers to purchase, and develop scalable creative frameworks that improve marketing efficiency and sales growth.
The ideal candidate combines analytical rigor with creative thinking. You are equally comfortable diving into creative performance data, conducting consumer/competitor research, developing messaging frameworks, and partnering with Creative, Product, and Growth teams to bring ideas to life.
Key ResponsibilitiesGrowth Creative & Consumer Insights- Own the development of creative strategies that translate performance insights into scalable growth opportunities across awareness, consideration, conversion, and retention.
- Identify customer motivations, objections, purchase triggers, and category education gaps through research, reviews, testing, and performance data.
- Develop persona, messaging, and content frameworks that help consumers progress through the purchase journey.
- Partner with Product, GTM, and IMC teams to transform strategic priorities and seasonal calendars into actionable creative testing initiatives and GTM plans.
- Build a deep understanding of how consumers evaluate premium products and determine what messages, proof points, and content formats most effectively influence purchase decisions.
Concept Development & Creative Pipeline- Deep endemic and non endemic competitor research for inspiration on top performing hooks, angles, and formats
- Own the creative concept pipeline, continuously generating new angles, narratives, hooks, formats, and educational approaches that can be tested at scale.
- Distinguish between true strategic concepts and simple asset variations, ensuring creative exploration drives meaningful learning.
- Develop detailed creative briefs that include audience insight, core message, content structure, success metrics, testing variables, and underlying hypotheses.
- Establish repeatable systems for concept management, creative taxonomy, testing prioritization, naming conventions, and knowledge sharing.
- Build and maintain a testing roadmap designed to continuously improve creative effectiveness while preventing content fatigue.
Performance Creative & Optimization- Partner with Growth Marketing teams to evaluate creative performance across Meta, Google, YouTube, TikTok, Amazon, affiliate, influencer, and emerging platforms.
- Analyze creative effectiveness using engagement, hook rate, sustain rate, CTR, CVR, CAC, ROAS, and incrementality metrics.
- Identify winning themes, messaging frameworks, creators, formats, and storytelling approaches that drive meaningful business impact.
- Rapidly scale successful concepts while discontinuing underperforming creative approaches.
- Champion a culture of experimentation where creative decisions are informed by data, consumer behavior, and testing outcomes.
Creator & Content Ecosystem- Partner with creators, influencers, agencies, production partners, and internal creative teams to bring concepts to life efficiently and at scale.
- Develop creator strategies and briefing frameworks that balance authenticity, platform best practices, and business objectives.
- Ensure content production pipelines remain ahead of media demand and creative fatigue. Identify opportunities to leverage customer stories, testimonials, reviews, expert validation, and user-generated content throughout the customer journey.
Full-Funnel Learning & Content Reuse- Build systems that capture creative learnings and apply them across paid media, ecommerce, lifecycle marketing, social content, retail marketing, and product launches.
- Translate winning advertising concepts into broader consumer communication strategies.
- Partner with Ecommerce and Lifecycle teams to extend successful messages across landing pages, PDPs, email programs, SMS journeys, and retention campaigns.
- Develop playbooks that help the organization understand what creative approaches are working, why they work, and how to scale them.
Qualifications:- Experience: 7 years performance creative, direct response, or paid social for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. Titles vary in this space. What matters is that you have run the loop: research, hypothesis, brief, production, test, and iterate.
- Platform Fluency: Deep working knowledge of how creative performs on Meta and why. This starts on Meta and expands across channels, so full-channel experience is a necessary.
- Analytical: Deep experience working with creative analytics platforms like Motion, Foreplay, or Atri. Reads creative performance honestly and uses it to decide what gets made next. Comfortable killing their own ideas.
- Angles, Not Variations: Can show concepts you personally wrote, the brief behind each, and what the numbers did. Knows the difference between a new angle and a new edit.
- Comfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Starts from a CAC target and a hypothesis rather than waiting for an account with history.
- Claims & Regulatory Fluency: Experience in health, wellness, medical device, supplements, or a similarly regulated space. Knows how to write a strong hook that survives review.
- Bonus Qualification: Demonstrated ability to rapidly prototype ideas through rough creative concepts, mockups, simple edits, or creator-style content to accelerate testing, learning, and iteration before full production investment.
Preferred Background Experience in consumer technology, home appliances, or health & wellness categories.
Starting Salary: 106K.
Why Join VeSync- Lead two category-leading brands with strong consumer loyalty and momentum
- Own one of the most critical growth engines for the US business
- Partner with world-class product, engineering, and marketing teams
- Opportunity to shape the future of DTC at scale within a global organization
