NorCal, Sales Market Manager
Location: Hybrid, NorCal (2 days in office)
Department: Wholesale
Reports to: Sales Regional Manager, NorCal
We are seeking a highly driven and motivated Sales Market Manager to join our dynamic team. This full-time, exempt position will be based 100% in Sonoma, Napa, Mendocino, and neighboring counties. The ideal candidate will have a proven track record of success in sales and distribution within the adult beverage industry, with a strong focus on driving growth in both on-premise and off-premise accounts.
Job Summary:
The Market Manager is responsible for increasing sales in the assigned region, creating lasting and mutually beneficial partnerships with retail accounts/distributors and maintaining the integrity and value of Sonoma Craft brands. This includes direct account responsibility for key on and off-premises accounts, securing new business in existing and new accounts focusing on chains.
Job Responsibilities:
Activities of this position are to include but are not restricted to:
- Ensure each distributor that you work with is 100% compliant with the ABP and Contract
- Distributor management to include achieving annual business goals regarding distribution & volume, creating and managing budgets, assisting with distributor ordering and inventory and holding distributor meetings as required.
- Aggressively pursue new on and off-premise distribution and chains in assigned market
- Actively call on all chains that you are responsible for; keep updated sales call activities on shared sales drive.
- Call on key accounts with the distributor to secure new distribution (including high-exposure local venues), making timely presentations and introducing our products on draft as well as package.
- Execute monthly business meetings with key distributor staff, hold quarterly reviews and present consistently in GSM meetings to track progress.
- Develop and maintain strong, positive relationships with key accounts and distributor sales personnel.
- Organize, lead, and assist distributor in executing chain programs and distribution drives.
- Ensure that each distributor merchandising team understands and regularly executes our brand standards.
- Train accounts as well as distributors on our products and provide retail education and training at the account level.
- Travel to company sales meetings; participate in market blitzes in other territories and otherwise work with other members of the team to execute/achieve the sales plan.
- Complete necessary reporting and communications on a timely basis daily and weekly.
- Demonstrate strong financial acumen with an understanding and ownership of the markets.
- Excite each potential consumer that you interact with to create brand recommenders.
- Share wins company wide.
- Other duties as assigned by the NorCal Regional Sales Manger
Skills & Qualifications:
- 3+ years prior sales experience in adult beverage sales and distribution
- Experience working with (or for) Beer/Wine/Spirit Distributors
- Experience calling on off-premise and on-premise independent and chain
- Experience calling on venues, hotel, concessionaires is a plus
- Understanding of 3-tier pricing structure
- Excellent time management and planning skills
- Experience using VIP/IDig
- Ability to plan and manage multiple responsibilities effectively
- Knowledge of competitive market environment
- Proficiency with personal computers/laptops and associated programs
- Highly organized and able to establish clear priorities
- Aggressive work ethic
- Takes personal responsibility to make the right things happen
- Positive attitude
- Strong sense of urgency and focus on results
- Problem solving skills
- Team player, builds common goals and shared values
- Effective communicator (listens well, seeks to understand)
- Effective presentation skills
Office Hours/Location
- This is a hybrid based position with occasional travel between HQ and distributors. 2 days mandatory in office.
- This role is classified as Exempt under California wage and hour laws. This position is not eligible for overtime pay in accordance with state and federal law.
Work Environment & Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Must have a reliable vehicle that is registered and insured, a valid driver's license with clean driving record, and the ability to drive to and from accounts continuously
- Available to work evenings and weekends as needed
- Regular travel within the territory (90%) and occasional travel outside the territory (10%)
Must be able to perform physical activities which include, but are not limited to, lifting, bending over, kneeling, twisting, climbing on ladders, stooping, crouching, and routinely lifting up to 50 lbs., and occasionally more
Specific vision abilities required by this job include close vision and the ability to adjust focus.
Physical/Mental Requirements
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.
Compensation range: Exempt $75K - $105K Annually + Bonus
The posted pay range reflects the long-term earning potential for this role. Initial offers are determined based on non-discriminatory, business-related factors-including experience, education, training, professional certifications, geographic location, internal equity, and performance expectations-and are not made at the top of the range. By submitting your application, you confirm that your desired compensation aligns with this approach.
Benefits at Sonoma Craft
At Sonoma Craft, we believe in supporting the whole employee - mind, body, and lifestyle. Our comprehensive benefits package includes:
Health Care Coverage
- Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered
- Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered
Monthly Wellness Allowance
- $100 monthly reimbursement to support physical, emotional, and mental wellbeing, including gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks
Paid Time Off
- 10 days of PTO annually, accrued from your start date
Company Holidays
- 11 paid holidays each year
Cider & Beer Allotments
- Monthly product perks to enjoy our craft beverages
401(k) Retirement Plan
- Eligibility begins after 90 days
- 100% match on the first 3%, and 50% match on the next 3%.
We're building a workplace where people thrive, and these benefits are just one of the ways we show our appreciation for all that you bring to the team.
