5-7 years in GTM strategy/operations, RevOps, business analytics, product management, or consulting in B2B SaaS.
Deep familiarity with enterprise GTM tech stacks like Salesforce, NetSuite, Tableau, Highspot, Gong.
Proven ability to enhance forecast accuracy using sales stack tools and analytics.
Strong cross-functional communication skills to simplify complex data for various teams.
Structured problem-solving skills with a focus on independent execution.
Responsibilities
Build and maintain dashboards and reports for pipeline and GTM metrics.
Drive adoption of AI tools and automate workflows to enhance GTM operations.
Ensure data quality through lead/account enrichment and deduplication.
Lead GTM forecasting cadence to ensure executive visibility and data hygiene.
Maintain GTM data catalog and standard operating procedures for data governance.
Measure tool usage and ROI to inform consolidation and investment decisions.
Support Sales and Customer Success teams to improve productivity based on feedback.
Refine Ideal Customer Profile using CRM data and market intelligence to accelerate deals.
Collaborate with Salesforce admins to optimize integrations between sales tools and data warehouse.
Benefits
Opportunity to work at the intersection of revenue operations and business analytics.
Direct partnership with GTM and RevOps leadership.
Focus on AI-driven automation and innovative operational strategies.
Engagement with cross-functional teams to drive productivity gains.
Potential for professional growth in a dynamic B2B SaaS environment.
Full Job Description
Go to Market Strategy & Operations Lead
ABOUT THE ROLE
WorkWave is seeking an experienced Go to Market Strategy & Operations Lead to join our Revenue Operations team. In this individual contributor role, you will work at the intersection of revenue operations, business analytics, and commercial strategy. You will partner directly with GTM and RevOps leadership to translate business priorities into scalable processes, reliable reporting, AI-driven automation, and actionable insights.
WHAT YOU'LL DO
Revenue Reporting & Analytics: Build and maintain dashboards, recurring reports, and analytical models for pipeline, bookings, and core GTM metrics.
AI-Driven Operations & Automation: Drive adoption of AI tools, automated agents, and workflow automations to streamline GTM operations.
Data Enrichment & Hygiene: Ensure lead/account enrichment, manage deduplication and lead-to-account matching, and monitor data quality.
Forecast Accuracy & Operating Rhythm: Lead the GTM forecasting cadence, enforcing data hygiene across sales stages to ensure executive visibility.
Data Definitions & Governance: Maintain the GTM data catalog, standard operating procedures (SOPs), and data quality thresholds across the tech stack.
Impact & Adoption Tracking: Measure active usage and ROI across tools and data assets to guide consolidation and investment decisions.
Field Partnership: Shadow and support Sales and Customer Success teams to turn workflow feedback into productivity gains.
ICP & Deal Insights: Refine our Ideal Customer Profile (ICP) using internal CRM data and market intelligence to help sellers accelerate deal cycles.
Integration Optimization: Partner with Salesforce admins and data engineering to maintain integrations between sales tools, Salesforce, and the data warehouse.
WHAT YOU'LL BRING
Experience: 5 to 7+ years in GTM strategy/ops, RevOps, business analytics, product management, or consulting in B2B SaaS.
GTM & AI Tech Stack: Deep familiarity with enterprise GTM stacks (Salesforce/CPQ, NetSuite, Tableau, Highspot, Gong) and leveraging AI to boost efficiency.
Forecast & Deal Analytics: Track record of using sales stack tools and analytics to enhance forecast accuracy and build data-backed ICPs.
Cross-Functional Communication: Ability to translate complex analytical findings into clear guidance for leadership and front-line teams.
Problem-Solving & Execution: Structured approach to ambiguous problems with strong ownership and independent execution skills
BONUS POINTS
Tool Fluency: Hands-on experience with contact intelligence and enrichment tools such as ZoomInfo, 6sense, or Clay, and with sequencing or conversation intelligence tools.
Technical Aptitude: Working knowledge of APIs and how sales tools connect to a CRM and data infrastructure. You have shipped a prototype or internal tool of your own.
Full-Funnel Experience: Supporting tool adoption across SDR, AE, Account Management, and Customer Success teams.
About WorkWave
WorkWave is a leading provider of cloud-based software solutions for field service, last-mile delivery, and logistics industries. The company was founded in 1984 and is headquartered in Holmdel, New Jersey. WorkWave's software solutions help businesses optimize their operations, improve customer service, and increase profitability. The company has over 500 employees and serves thousands of customers across the United States and Canada. WorkWave is committed to innovation and has received several awards for its software solutions.
