RingCentral

Go-to-Market Engineer

RingCentral$145K — $225K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years in B2B SaaS GTM systems, RevOps, or SalesOps
  • Experience building outbound pipeline engines with measurable revenue impact
  • Proficiency in tools like Clay, n8n, and Apollo
  • Strong technical skills in API usage, webhooks, and Salesforce architecture
  • Ability to evaluate GTM tools and model financial metrics like ROI

Responsibilities

  • Ship and evaluate 20+ high-intent outbound campaigns each quarter
  • Manage and optimize GTM tools to enhance automated workflows
  • Implement low-code cross-system integrations and custom account scoring models
  • Continuously test outbound plays to improve conversion rates
  • Automate inbound lead capture, scoring, and workflow routing
  • Align marketing campaigns with lead scoring for qualified pipeline conversion
  • Build performance analytics and reporting infrastructure to showcase results

Benefits

  • Comprehensive medical, dental, vision, and life insurance
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) options
  • 401K match and Employee Stock Purchase Plan (ESPP)
  • Generous paid time off and sick leave
  • Paid parental leave and family-forming benefits
  • Emergency backup care for family and pets
  • Employee Assistance Program (EAP) providing 24/7 counseling sessions
  • Legal services for advice, document creation, and estate planning
  • Employee bonus referral program and debt refinancing assistance
  • Access to employee perks and discounts program
Full Job Description

**This role requires 4-days a week in office at the Denver location

This is where you and your skills come in. We’re currently looking for:a Go-to-Market Engineer to own the optimization and automation of our outbound pipeline generation engine and inbound lead optimization. This role sits at the intersection of sales, marketing, and operations—responsible for building the technical infrastructure, tooling, and processes that drive sustainable increases in outbound pipeline.

As the technical architect for our outbound motion, you will build automated workflows, orchestrate data flows, and align sales strategy with scalable technical systems. Centralizing optimization across 55 XDRs, you will maximize tech stack ROI (Pocus, Clay, n8n, SEPs), accelerate pipeline growth, and bridge cross-functional silos to drive sustainable company growth.

In your first 90 days, you will audit the GTM stack, ship 2-3 sales plays, align marketing cover with account scoring, and set baseline reporting. Over your first year, you will increase meeting set rates (from 1.48% to 2%+), generate $10M+ in incremental pipeline, reduce rep workload, and advance our modern GTM execution.

Job Responsibilities:

Outbound Pipe Generation (50%)
  • Campaign Execution:Ship and evaluate 20+ high-intent outbound campaigns per quarter.

  • Tech Stack & Automation: Manage and optimize GTM tools (Pocus/Apollo, Clay, n8n, Claude, SEP); build automated account engagement, routing, and play workflows.

  • Integrations & Scoring: Implement low-code cross-system integrations and build custom account scoring models based on intent, firmographics, and engagement.

  • Experimentation:Continuously test and iterate on outbound plays to improve conversion rates.


Inbound Funnel Orchestration (30%)
  • Inbound Lifecycle & Routing: Automate capture, scoring, and SLA routing of inbound leads (form, chat, visitor intent) to reps or AI agents.

  • Marketing Alignment: Align campaign timing/targeting with scoring models to convert air-cover spend into qualified pipeline.

  • Tracking & Reporting:Monitor speed-to-lead cadences, build stage-by-stage conversion reporting (MQL to SQL to opp), and resolve handoff stalls.

  • Feedback Loops: Connect inbound conversion data with outbound play design for bi-directional optimization.


Reporting & Business Impact (20%)
  • Analytics & Dashboards: Build reporting infrastructure to track performance metrics (conversion, pipeline contribution, efficiency) and show incremental value.

  • Experiments & Insights:Run tooling/process experiments and provide data-driven recommendations to leadership on resource allocation.

To succeed in this role you must have experience in:

  • Experience & Track Record: 3-5+ years in B2B SaaS GTM systems/RevOps/SalesOps; proven success building outbound pipeline engines that impact revenue.

  • GTM Tooling: Proficiency in Clay, Claude Code, n8n (or similar workflow platforms), and Apollo (or similar SEP/data layers).

  • Technical & CRM Chops: Strong proficiency with APIs, webhooks, low-code/data transformation, lead scoring, account segmentation, MCP servers for AI workflows, and Salesforce/CRM architecture.

  • Evaluation & Financial Modeling: Ability to rapidly evaluate GTM tools and model basic financials (ROI, pipeline forecasting).

  • Preferred Background: Scaling outbound from $10M to $100M+ ARR; background in data science, analytics, or engineering; exposure to Snowflake, BigQuery, Census/Hightouch, and AI prompt engineering.

What we offer:  

  • Comprehensive medical, dental, vision, disability, life insurance

  • Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits

  • 401K match and ESPP

  • Paid time off and paid sick leave

  • Paid parental and pregnancy leave 

  • Family-forming benefits (IVF, Preservation, Adoption etc.)

  • Emergency backup care (Child/Adult/Pets)

  • Employee Assistance Program (EAP) with counseling sessions available 24/7

  • Free legal services that provide legal advice, document creation and estate planning

  • Employee bonus referral program

  • Debt refinancing assistance

  • Employee perks and discounts program

This role has an application deadline of November 30th. Please apply prior to the deadline to be considered for the role.

#LI-JW1

About RingCentral

RingCentral is a cloud-based communication and collaboration platform that provides businesses with a range of tools to manage their communications and enhance their productivity. The company offers a variety of services, including voice, video, messaging, and collaboration tools, all of which are accessible from a single platform. RingCentral's platform is designed to be flexible and scalable, making it suitable for businesses of all sizes and industries. The company was founded in 1999 and is headquartered in Belmont, California.
Learn more about RingCentral
Size
3,919 employees
Market Cap
$3.2 billion
Industry
Net Income
-$83 million
Founded
2003
5 Year Trend
+33.2%
Revenue
$1.1 billion
NASDAQ

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