What to ExpectAs an innovation leader, we look for ambitious, forward-thinking, open-minded, and well-rounded individuals to join our global team.
We are seeking a Motorcycle Marketing Specialist with deep motorcycle industry experience and a genuine passion for riding and motorcycle culture. This role is responsible for planning and executing global marketing campaigns, managing key industry events and tradeshows, supporting product launches and go-to-market initiatives, and maximizing the impact of racing programs, brand ambassadors, media partners, and customer relationships.
This is a highly collaborative, global role supporting North America, Europe, India, China, and APAC. The position requires experience working across regions, cultures, and time zones to increase awareness and adoption of Gates Belt Drive, strengthen preference for belt drive technology, and support new OEM business opportunities.
Essential Duties and ResponsibilitiesGlobal Campaign Execution - Lead the planning and execution of global motorcycle marketing campaigns that build brand affinity, influence OEM decision-makers, and educate riders and dealers.
- Support product launches and programs for Gates Belt Drive motorcycle solutions.
- Partner closely with Product, Business Development, Engineering, Sales, and Regional Marketing teams to ensure brand alignment, technical accuracy, and consistent messaging across markets.
- Translate product and technical advantages into practical, rider-centered messaging focused on Clean, Quiet, Smooth, and Strong performance, reduced maintenance, and lower total cost of ownership.
Tradeshow, Event & Dealer Activation
- Own North America and key global motorcycle tradeshow and event execution, including logistics, floorplans, booth layouts, product displays, staffing, and activation plans.
- Develop engaging consumer, dealer, media, and OEM experiences that demonstrate Gates Belt Drive technology and strengthen category leadership.
- Attend priority events to ensure seamless execution, engage with riders and customers, and build relationships with OEMs, dealers, distributors, media, and industry partners.
- Support dealer education and market activation programs that build confidence in belt drive technology and improve the customer experience.
Racing, Partner & Ambassador Management
- Support motorcycle racing and performance programs as strategic platforms to prove durability, build brand credibility, and create compelling storytelling.
- Proactively manage riders, ambassadors, influencers, teams, and brand partners to deliver measurable value and meaningful brand integration.
- Negotiate agreements, renewals, scopes of work, usage rights, and required campaign documentation.
- Manage content projects with riders, creators, teams, OEMs, and partners, then extend the content across platforms to maximize reach, engagement, and long-term value.
Content, Social, PR & Media
- Support motorcycle social media planning and execution, including daily engagement across social platforms, forums, and comment sections.
- Monitor owned, partner, media, and competitive channels to identify trends, content opportunities, emerging rider needs, and market insights.
- Work with internal teams, agencies, account managers, and partners to gather assets for campaigns, launches, events, dealer programs, and marketing materials.
- Manage motorcycle trade publication relationships, PR opportunities, sponsored content, and paid media placements to increase brand visibility and support product launches.
- Help create clear, credible stories that position Gates as the leader in belt drive technology and power transmission innovation.
Planning, Measurement & Operations
- Manage budgets, timelines, campaign trackers, agencies, vendors, and project documentation across multiple concurrent initiatives.
- Define and report KPIs tied to target-audience reach, impressions, engagement, message penetration, quality of exposure, product adoption, and business impact.
- Provide clear project visibility, identify risks early, and maintain strong follow-through across global stakeholders.
Requirements and Preferred Skills- 7+ years of marketing experience within the motorcycle or powersports industry required.
- Proven experience managing integrated marketing campaigns, product marketing, and go-to-market programs.
- Strong knowledge of motorcycle consumers, OEMs, dealers, media, events, and industry culture.
- Experience with tradeshows, event planning, logistics, vendor management, and on-site execution.
- Experience working with racing teams, riders, ambassadors, influencers, media, and brand partners, including contract negotiation and renewals.
- Demonstrated ability to turn technical product information into credible, rider-centered marketing stories.
- Strong organizational, communication, budget-management, and project-management skills.
- Demonstrated ability to follow processes and procedures while maintaining accurate documentation and campaign visibility.
- Demonstrated ability to work effectively with global teams across multiple regions, cultures, and time zones.
- Authentic motorcycle enthusiast with a strong understanding of riding culture and the motorcycle market.
- Availability for domestic and international travel and engagement with global teams across multiple time zones.
- Position is based in the Downtown Denver office.
- Must be authorized to work in the US without company sponsorship
Pay & Benefits- Salary: $95,000 - $110,000
- Full-Time
- Relocation is not provided
- Medical, Dental, Vision insurance and other voluntary benefit options: benefits begin on the first day of the month immediately following your date of hire
- Eligible for 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days. All vacation days are accrued
- 401(k): 3% company contribution and additional 3% company match
- Tuition Reimbursement
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