About the Team & RoleThe Global CRM team powers personalized, data-led engagement across email, push notifications, and in-product messaging-contributing approximately 10% of total eBay revenue. As the
Senior Manager, Global Markets Lead - Global Buyer CRM, you will drive cross-functional strategy, establish governance across complex organizational structures, set direction across multiple concurrent global workstreams, and own the strategic vision for how we understand, prioritize, and activate buyers across our most critical international markets and business lines, including Buyer, C2C, Shipping, Incentives, and Financial Services.
Operating at the center of CRM's AI transformation, you will establish the operational rhythm for how Global Markets CRM operates, learns, and scales. This is a senior leadership role designed for an enterprise strategist who proactively identifies and prioritizes key opportunities, exercises sound executive judgment, navigates ambiguity across global organizations, and builds scalable systems to set the quality bar for strategy, communications, and content.
- Strategic Vision & Multi-Workstream Direction: Drive overall strategic direction for broader enterprise programs, establishing evidence-based CRM strategies, learning agendas, and market prioritization frameworks to solve high-value customer problems.
- AI Engine & Content Strategy: Shape scalable, modular content systems, metadata, and decisioning inputs to power eBay's next-generation AI CRM engine.
- Cross-Market Scaling: Build cross-regional alignment to rapidly scale, adapt, and refine winning engagement strategies and performance insights globally.
- Executive & XFN Partnership: Work in close coordination with the organization's top leadership, Regional Market Leads, Product, Commercial, AI Transformation, Analytics, and Creative teams to define unified, hyper-personalized customer experiences.
What You Will AccomplishStrategic Leadership, Governance & Organizational Excellence- Own Cross-Market Strategy: Define and lead evidence-based CRM strategies, target customer segments, and regional learning agendas across key global markets.
- Drive Insight-Led Governance: Replace reactive campaign planning with data-backed frameworks and change leadership, grounding organizational decisions in customer behavior, commercial context, and clear hypotheses.
- Deliver Growth Outcomes: Own performance metrics across key markets, continuously identifying what strategies to scale, adapt, or discontinue.
AI Transformation & Scalable Content- Build AI CRM Strategy: Partner with AI Innovation, Product, and Analytics teams to define the decisioning inputs, metadata, and modular content required to power eBay's AI Engine.
- Champion AI Adoption: Lead by example in leveraging AI-powered tools to iterate and optimize high-quality CRM content at speed and scale.
Cross-Functional Leadership & Performance- Executive Support & Strategic Alignment: Build trusted partnerships with executive leadership, serving as the senior CRM partner and primary point of contact for VP/GMs across Commercial, Product, Marketing, AI, and Analytics to navigate sensitive or high-priority situations.
- Lead Cross-Market Reviews: Maintain performance visibility across regions, balancing short-term commercial goals with channel health and long-term customer lifetime value.
- Build, Coach & Scale Teams: Lead, mentor, and develop a high-accountability team of Market Leads and Customer Strategists, cultivating a culture of performance, innovation, and operational discipline across matrixed groups.
What You Will Bring- Senior Management Experience: 10+ years of progressive CRM and marketing leadership experience, including proven experience managing multi-market operations and driving cross-functional enterprise programs within e-commerce, tech, or retail.
- Deep Domain Expertise: Mastery of lifecycle marketing, trigger-based engagement, personalized messaging, and channel performance metrics.
- Commercial & Analytical Acumen: Skilled in combining qualitative research, behavioral data, and financial targets to size opportunities and make investment trade-offs.
- AI & Tech Literacy: Experience with or strong curiosity toward AI-powered workflow tools, automated decisioning engines, and modern content systems.
- Executive Presence & Change Leadership: Demonstrated leadership in influencing overall strategic direction for broad programs, exercising sound judgment, and driving organizational change across executive stakeholders.
- People & Culture Builder: A passion for coaching talent, setting high standards, and fostering a fast-learning, customer-obsessed team culture.
Are you ready to shape the future of AI-driven global marketing at eBay? We want to hear from you!
Additional DetailsThe base pay range for this position is expected in the range below:
C$142,000 - C$189,600
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
This job posting relates to an existing vacancy within eBay.
