Key Responsibilities
- Develop, manage, and execute integrated global marketing strategies and campaigns that support corporate and commercial objectives.
- Strengthen PCI's brand visibility, positioning, and reputation across key global markets.
- Partner with Business Development, Commercial teams, regional marketing teams, and other stakeholders to align marketing initiatives with business priorities and growth opportunities.
- Manage marketing programs across content, digital channels, campaigns, events, and marketing operations.
- Ensure consistency of brand messaging, identity, and positioning across all regions, channels, and customer touchpoints.
- Monitor, analyze, and report on key marketing performance indicators, including brand awareness, engagement, lead generation, conversion, and return on investment.
- Leverage market research, competitive intelligence, customer insights, and performance data to optimize marketing strategies and campaign effectiveness.
- Support and drive integrated go-to-market initiatives that contribute to customer acquisition, retention, and pipeline growth.
- Ensure marketing activities comply with applicable global and regional regulatory requirements.
- Promote innovation through the adoption of new technologies, tools, processes, and marketing best practices.
- Collaborate across functions to deliver impactful marketing programs that support organizational goals.
- Contribute to the development of marketing plans, budgets, objectives, and measurement frameworks.
- Manage multiple projects simultaneously while balancing strategic priorities and day-to-day execution.
- Serve as a brand ambassador for PCI and represent the Global Marketing function in cross-functional, regional, and external initiatives.
- Mentor, support, and share knowledge with team members as appropriate.
Key Competencies- Strategic Thinking
- Business Acumen
- Marketing Planning and Execution
- Data Analysis and Performance Measurement
- Brand Management
- Cross-Functional Collaboration
- Communication and Influencing Skills
- Decision Making
- Problem Solving
- Project Management
- Innovation and Continuous Improvement
- Results Orientation
- Stakeholder Management
- Leadership and Mentorship
Qualifications: The requirements listed below are representative of the knowledge, skill, and/or ability required for the stated position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications- Bachelor's degree in Marketing, Business, Science, Communications, or a related field.
- Relevant marketing experience commensurate with the responsibilities of the role, preferably within a CDMO, pharmaceutical services, life sciences, or healthcare environment."
- Experience developing and executing marketing campaigns, programs, and initiatives across multiple channels.
- Strong understanding of marketing strategy, customer engagement, lead generation, brand management, and campaign measurement.
- Experience utilizing CRM platforms, marketing automation tools, analytics platforms, and reporting systems.
- Demonstrated ability to analyze data and translate insights into actionable recommendations.
- Strong business acumen with the ability to align marketing activities to commercial objectives.
- Excellent written, verbal, presentation, and stakeholder management skills.
- Proven ability to collaborate effectively across functions, regions, and organizational levels.
- Strong project management, organizational, and prioritization skills.
- High level of initiative, adaptability, emotional intelligence, and problem-solving ability.
- Passion for innovation, continuous improvement, and professional growth.
- Willingness to travel domestically and internationally as required.
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