MAIN PURPOSEOF&EM is looking for an enthusiastic and expert Global Marketing Communications Lead, to own the marketing communications strategy for the Refrigerants business unit and translate its commercial priorities into an integrated, measurable MarCom plan.
This role will play a key part in proactively shaping go-to-market for the BU partnering with Sales, Product and BU leadership to convert technical and regulatory complexity into compelling, customer-led value propositions.
The ideal candidate combines a strong strategic mindset with a customer-centric approach and an openness to innovation, complemented by a data-driven attitude and the ability to work effectively in a global, cross-functional environment.
KEY RESPONSIBILITIESStrategy & business partnership- Own and evolve the BU-aligned MarCom strategy; translate business priorities into messaging, positioning and communications plans.
- Act as a true marketing partner to Business Development - proposing plans, shaping go-to-market and implementing them
- Drive a market-led approach
- Establish KPIs, measure ROI and provide measurable, data-driven insights back to the business.
Content, storytelling & product commercialization- Lead content development and storytelling, translating complex technical/regulatory topics into clear customer messaging.
- Own product launch and commercialization communications for the refrigerants portfolio.
- Create collateral autonomously and steward the BU brand across channels.
Digital, analytics & AI- Own the BU content strategy for the corporate website and the priority social media channels, translating BU and product priorities into a clear, customer-led digital narrative.
- Drive digital and demand-generation activity in partnership with the Digital Strategy & Campaign team.
- Establish KPIs, measure ROI and provide measurable, data-driven insights back to the business
PR, media & external presence- Coordinate PR agencies to identify press and trade-association opportunities, build media contacts, and drive articles, coverage and follow-up.
- Serve as category communications champion, representing the BU internally and externally.
Events & agencies- Define event and campaign objectives
- Partner with the internal business functions involved for operational delivery; direct regional agencies against clear briefs
Cross-functional collaboration- Work closely with the MarCom team, OF&EM business units, regional teams and business functions, external partners
- Support alignment across global stakeholders and ensure consistency in execution
- Maintain close contact with the local teams in the country of assignment, providing hands-on support and guidance across their areas of expertise - and more broadly on branding and corporate communications matters.
REQUIREMENTS:Academic Level: 5-10 years in Marketing/Communications; B2B and chemical industry experience desirable
Languages: Fluent in English (mandatory); proficiency in Spanish and a third language is highly preferred.
Travel Requirements: Up to 30% travel, domestic and international.
Knowledge/ Experience:- Strategic thinking and commercial acumen
- Content development & storytelling - technical-to-commercial translation
- Project management and the ability to lead cross-functionally and globally
- Solid understanding of core digital tools: web analytics, social media, paid media, SEO/GEO, CMS platforms, CRM systems
- Interest/basic knowledge in AI tools applied to marketing and content creation
- Events management proficiency
- Experience with CRM tools for lead nurturing, customer relationship development, pipeline visibility, and reporting.
- Stakeholder management and customer engagement
- A collaborative team player able to work across regions and functions
- Proactive, detail-oriented, and solution-driven with excellent organizational and a continuous improvement mindset
This role is Hybrid Role based in Houston, TX. Our Offer: The compensation for this position is typically range from $130,000 - $160,000.
Acquisition based on this vacancy is not appreciated and unsolicited applications from third parties will not be accepted. 
