Job Summary:We are looking for an experienced influencer and creator marketing leader to oversee the strategy and execution of PayPal's global influencer and creator programs.
This role will be responsible for defining how one of the most recognized brands in payments partners with creators to build relevance, reach new audiences and bring our products and brand stories to life in authentic, culturally resonant ways. This person will lead PayPal's global influencer and creator strategy, building the capabilities, partnerships and measurement frameworks needed to scale our impact across priority markets.
Job Description:Essential Responsibilities: - Lead complex marketing projects and initiatives to drive business growth
- Resolve complex marketing problems and develop innovative solutions
- Determine methods and procedures for new marketing assignments
- Implement global process improvements to enhance marketing effectiveness
- Collaborate with senior leadership to align marketing strategies with business goals
- Provide thought leadership and expertise in marketing best practices
Minimum Qualifications:- 8+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:Job Description:We are looking for an experienced influencer and creator marketing leader to oversee the strategy and execution of PayPal's global influencer and creator programs.
This role will be responsible for defining how one of the most recognized brands in payments partners with creators to build relevance, reach new audiences and bring our products and brand stories to life in authentic, culturally resonant ways. This person will lead PayPal's global influencer and creator strategy, building the capabilities, partnerships and measurement frameworks needed to scale our impact across priority markets.
This person will partner with the broader Social team to oversee the book of work end-to-end-from audience and cultural insights, creator strategy and identification through briefing, content development, activation, amplification and measurement. They will work closely with Brand, Integrated Marketing, Communications and regional teams, as well as external agency partners, to ensure creator programs are deeply connected to broader business and marketing priorities.
The ideal candidate is equal parts strategist and practitioner: someone who understands the creator economy, has strong instincts for culture and talent, and knows how to turn creator partnerships into measurable brand and business impact. They are comfortable setting a long-term vision while also getting close to the work and ensuring programs are executed at a high bar.
What you will do:- Own PayPal's global influencer and creator strategy, establishing the role creators play within the broader marketing ecosystem and developing scalable approaches that can flex across priority markets, audiences and business objectives.
- Oversee creator programs end-to-end, from strategic development, talent identification and vetting through briefing, contracting, content development, approvals, activation, amplification and measurement.
- Build and manage a diverse creator ecosystem, identifying the right mix of established influencers, emerging creators, cultural voices and long-term brand partners to support PayPal's priorities.
- Develop always-on and campaign-based creator programs that move beyond one-off partnerships and establish deeper, more consistent relationships with creators and their communities.
- Partner closely with Social, PR and Brand teams to ensure creator programs complement broader brand storytelling and owned social strategies and can extend across channels where appropriate.
- Connect creator strategy to key business and cultural moments, identifying opportunities for PayPal to show up credibly in conversations and communities relevant to our audiences.
- Partner with global and regional teams to translate PayPal's global creator strategy into locally relevant programs, providing frameworks and guidance while allowing for market-level cultural nuance.
- Lead agency and talent partner relationships, setting clear expectations, managing scopes and deliverables, and ensuring partners consistently deliver high-quality strategic and creative work.
- Establish a rigorous measurement framework for influencer and creator marketing, defining KPIs and using performance, audience and cultural insights to optimize programs and demonstrate impact.
- Stay ahead of the creator landscape, including emerging platforms, talent, formats, trends and evolving best practices, and translate those shifts into actionable opportunities for PayPal.
- Ensure programs meet brand, legal and compliance requirements, partnering with internal teams to navigate disclosures, usage rights, approvals and other requirements associated with creator partnerships.
Qualities of the right candidate for this role:- Approximately 8+ years of experience in influencer marketing, creator strategy, social media, integrated marketing or related disciplines.
- Deep expertise in the creator economy: understands how creators build communities, how platforms and creator behaviors are evolving, and what makes brand partnerships feel authentic rather than transactional.
- A strong strategist: able to translate business, brand and audience priorities into a clear influencer and creator strategy and articulate the role creators should play within a broader marketing ecosystem.
- Audience-led: uses audience, cultural and performance insights to determine where and how PayPal should show up and which creators can most credibly connect with priority audiences.
- Globally minded: able to develop strategies that scale globally while recognizing the cultural nuances that make creator marketing effective in individual markets.
- Experienced managing agencies and external partners: able to set a high bar for strategy, creative and execution while holding partners accountable for performance.
- A natural collaborator: able to build strong relationships across Social, Brand, Integrated Marketing, Communications, Legal, Compliance and regional teams.
- Comfortable operating in complexity: able to balance global strategy with market needs and manage multiple high-profile initiatives simultaneously.
- A proactive leader: sees opportunities, develops a point of view and moves work forward rather than waiting for direction.
Subsidiary:PayPal
Travel Percent:0
The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:
Primary Location | Pay Range:Chicago, Illinois: ($130,500.00 - $193,600.00 Annually)
Additional Location(s) | Pay Range:No other locations are assigned to this requisition currently.
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing-physical, emotional, and financial-delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
