Job Type
Full-time
Description
San Francisco, CA | Land Rover | Hospitality | Luxury brand | General Manager | Variable ops | Fixed ops | P&L | Luxury brand experience required | Downtown SF | Bay Area | Veterans encouraged to apply | $180,000 - $300,000+ OTE
IS THIS YOU?
• You're a proven General Manager with full P&L ownership, a track record of leading high-performing luxury dealerships, and the operational depth to run both variable and fixed ops at an elite level
• You lead with integrity and hospitality - your team trusts your standard and your guests return because of the culture you've created
• You're ready to lead one of the most iconic luxury automotive destinations in the country - a high-volume, award-winning Land Rover store in the heart of downtown San Francisco
WHAT YOU'LL DO
• Lead the full dealership operation - owning P&L performance across new vehicle, certified pre-owned, finance, service, and parts
• Develop and hold accountable a senior leadership team across variable and fixed ops - setting the standard, coaching to it, and building the bench that sustains long-term performance
• Set and sustain a culture of operational excellence, genuine hospitality, and consistent accountability - the standard you model is the standard the store delivers
• Drive variable operations performance - overseeing inventory strategy, pricing, digital retail, CRM discipline, and sales team development for a high-net-worth downtown SF buyer base
• Own fixed ops performance - supporting service and parts leadership to maximize absorption, CSI, and technician productivity across a technically sophisticated JLR platform
• Manage the JLR OEM relationship - maintaining brand standards, certification compliance, and CSI/NPS benchmarks for one of Land Rover's most prominent US stores
• Partner with Swickard's operational leadership on financial reporting, strategic planning, and continued market growth
• Recruit, develop, and retain the talent that defines the store's culture and drives its long-term performance
WHAT WE'RE LOOKING FOR
• 3+ years of General Manager experience at a franchised dealership - required
• Land Rover, Jaguar, or luxury brand GM experience strongly preferred - JLR platform knowledge, brand standards, and the operational complexity of a downtown urban luxury store are meaningful advantages
• Full P&L ownership experience with demonstrated performance across both variable and fixed ops at a high-volume luxury store
• Demonstrates a high HQ (Hospitality Quotient) - kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• A leadership approach built on clarity, high standards, and genuine investment in the people you lead
• Deep understanding of high-net-worth luxury buyer expectations and the competitive San Francisco automotive market
• Experience managing the operational complexity of a high-volume urban luxury store - parking, logistics, urban service operations, and the demands of a downtown San Francisco location
WHAT WE OFFER
• OTE of $180,000 - $300,000+/yr
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth - strong GMs at Swickard grow into platform director and multi-store executive leadership roles
• Employee vehicle purchase and service discounts
• The backing of a nationally recognized, hospitality-led dealer group with deep operational infrastructure and a proven track record of store performance
WHY LAND ROVER SAN FRANCISCO
• One of the most prominent Land Rover stores in the country - an iconic downtown SF location, a loyal high-net-worth guest base, and a brand with the momentum of a growing electrified lineup and strong CPO demand
• A store where the GM's leadership defines the ceiling - Land Rover San Francisco has the foundation, the location, and the brand to sustain elite performance, and the right GM takes it there
• Swickard's operational infrastructure - centralized support across HR, legal, finance, marketing, and fixed ops best practices - lets a GM focus on leading the store at the highest level
• Swickard is one of the fastest-growing dealer groups in the country - ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values - Honor, Engage, Anticipate, Respond, Thank - define the culture every Swickard GM is expected to build and protect
• Executive leadership that sets clear expectations, gives its GMs the autonomy to lead, and backs them with the support to win
If you're a proven General Manager ready to lead one of the country's most recognized luxury automotive stores with the operational depth, the leadership presence, and the hospitality-first approach the brand and the market demand - we'd like to meet you.
Salary Description
$180K - $300K+ OTE per year
