GE Appliances

General Manager, Residential Products Business

GE Appliances$166K — $200K *
Manufacturing & Automotive
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Engineering, or related field
  • 15+ years of progressive leadership experience in HVAC, water heating, or similar fields
  • Proven success managing full P&L ownership with over $200M revenue responsibility
  • Demonstrated success in leading complex product portfolios and launching impactful new products
  • Deep understanding of residential markets and customer segments including homeowners and contractors
  • Strong analytical skills with the ability to drive results through metrics
  • Exceptional communication and influencing skills in a matrixed environment

Responsibilities

  • Own overall profitability and performance of the Residential Microenterprise
  • Develop and execute growth strategy for sustained revenue and margin expansion
  • Lead portfolio strategy and business case development for new product introductions
  • Drive continuous improvement in SKU productivity and cost competitiveness
  • Identify emerging trends and customer needs through market insights
  • Translate insights into winning products that enhance customer loyalty
  • Build and maintain relationships with key distributors and partners

Benefits

  • Flexible work arrangements tailored to individual and organizational needs
  • Commitment to diversity and inclusion in the workplace
  • Opportunity to work in a culture that fosters engagement and belonging
  • Culture that values learning, adaptability, and results
  • Trust-based organization prioritizing employee well-being
Full Job Description
The General Manager (GM), Residential Products Business is responsible for the overall P&L ownership and strategic leadership of the Residential business, encompassing HVAC, Water Heating, and Water Treatment products for the home. This leader defines the growth strategy, drives innovation, and ensures operational excellence across all functions to deliver market-leading products, services, and experiences for homeowners and trade partners.

As the General Manager, you will operate as the general manager for the business - developing and executing an integrated plan that aligns with the Air & Water Hoshin and Product & Platform Development (P&PD) strategies. You will lead Product Management and Sales directly, with dotted-line leadership of Marketing, Engineering, Operations, Customer Success, and Transformation (PMO), ensuring all teams act with a customer-first mindset, focus on simplification and speed, and empowerment and accountability.
Position
General Manager, Residential Products Business
Location
USA, Louisville, KY

How You'll Create Possibilities

Business Leadership & P&L Ownership

  • Own and manage overall profitability and performance of the Residential Microenterprise, including Sales, EBIT, Cash, Pricing, Share, Mix, Total Product Cost, and COQ.


  • Develop and execute the Residential growth strategy to deliver sustained revenue, margin expansion, and capital efficiency.


  • Lead portfolio strategy, investment planning, and business case development for new product introductions (NPIs) and growth initiatives.


  • Drive continuous improvement in SKU productivity, cost competitiveness, and profitability through simplification and disciplined portfolio management.


Customer-First Growth & Market Strategy

  • Lead the team in proactively identifying emerging trends and customer needs through market insights, channel feedback, and consumer research.


  • Translate insights into winning products and services that strengthen customer loyalty and drive share growth across distribution, dealer, retail, and digital channels.


  • Partner with Marketing and Sales to develop go-to-market strategies, channel programs, and commercialization plans that differentiate the brand in the marketplace.


  • Build and maintain relationships with key distributors, contractors, and retailers to deepen partnerships and accelerate growth.


Innovation & Cross-Functional Execution

  • Lead the end-to-end NPI process, ensuring programs meet defined objectives for timing, cost, quality, and customer experience.


  • Partner with Engineering, Operations, and Sourcing to advance modular design, sustainability, digital integration, and product quality.


  • Ensure cross-functional alignment with Transformation (PMO) to deliver enterprise priorities and accelerate execution speed.


  • Champion simplification and modular architecture to reduce complexity and improve customer responsiveness.


Enterprise Collaboration & Alignment

  • Drive alignment with Air & Water Hoshin priorities and P&PD strategy to ensure Residential initiatives contribute to enterprise goals.


  • Collaborate with other Microenterprise Leaders (Light Commercial, Commercial, and Appliances) to identify cross-segment opportunities, shared technologies, and best practices.


  • Engage with suppliers, sourcing, and technology partners to deliver cost productivity, innovation, and supply reliability.


  • Partner with the Lean Enterprise and Transformation teams to embed standard work, data-driven decision making, and continuous improvement tools.


Leadership & Culture

  • Lead and develop a high-performing, empowered organization that operates with speed, accountability, and customer focus.


  • Foster a culture consistent with the Air & Water Guiding Principles: 1) Developing a Customer-First Mindset 2) Focusing on Simplification and Speed, and 3) Ensuring Empowerment and Accountability


  • Model enterprise leadership by collaborating across functions and microenterprises to build a unified Air & Water ecosystem.


  • Encourage innovation, diversity of thought, and talent development to sustain long-term growth.


What You'll Bring to Our Team

Basic Qualifications:

  • Bachelor's degree in Business, Engineering, or a related field


  • 15+ years of progressive leadership experience in HVAC, water heating, or related consumer/industrial products businesses.


  • Proven success managing full P&L ownership with $200M+ revenue responsibility.


  • Demonstrated success leading complex product portfolios and launching high-impact new products.


  • Deep understanding of residential markets, channels, and customer segments (homeowners, contractors, distributors, and retailers).


  • Strong analytical and strategic planning capability; proven ability to drive results through metrics and financial rigor.


  • Exceptional cross-functional leadership, communication, and influencing skills in a matrixed environment.


  • Entrepreneurial mindset with strong bias for action, courage to challenge assumptions, and ability to lead through ambiguity.


  • Comfortable in a fast-paced, high-accountability environment that values learning, adaptability, and results.


  • Willing and able to travel to customer, supplier, and manufacturing sites as needed.


Preferred Qualifications:

  • MBA preferred


  • Experience leading modular product portfolios, connected product strategies, or digitally enabled customer solutions.


  • Experience in cost optimization, value engineering, or Lean process improvement.


  • Proven ability to simplify complex business processes and accelerate decision-making.


  • Track record of building high-performing teams and developing future leaders.


Working Conditions:

  • Typical for an office environment


  • Up to 50% travel is possible


About GE Appliances

GE Appliances is a home appliance manufacturer that produces a range of products including refrigerators, dishwashers, ovens, and laundry machines. The company was founded in 1907 and is headquartered in Louisville, Kentucky. GE Appliances is a subsidiary of Haier Group, a Chinese multinational consumer electronics and home appliances company. The company has a strong focus on innovation and sustainability, and has received numerous awards for its products and practices. GE Appliances has manufacturing facilities in the US and has a presence in over 100 countries.
Learn more about GE Appliances
Size
12,000 employees
Industry
Founded
2004

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