Crunch Fitness

General Manager

Crunch Fitness$90K — $140K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven success in sales leadership and hitting aggressive performance targets
  • Passion for developing high-performing teams and creating a winning culture
  • Competitive mindset with the ability to drive results under pressure
  • Relentless energy and positive attitude
  • Strong business acumen and ownership mentality
  • Clear, confident, and persuasive communication skills
  • Prior management experience required, preferably in the fitness industry

Responsibilities

  • Drive membership sales and exceed revenue goals through team leadership
  • Recruit, train, and mentor team members to foster a high-performance culture
  • Oversee daily operations for a clean and safe environment
  • Ensure exceptional member experience and handle escalated concerns
  • Monitor performance metrics and implement improvement action plans
  • Align with regional leadership on growth and operational strategies
  • Build local community partnerships to increase brand visibility

Benefits

  • Performance-driven compensation plan with salary and bonuses
  • Medical, dental, vision, and life insurance
  • 401K and paid time off
  • $1000 Getaway Grant for General Managers and Personal Training Managers
  • Free Crunch membership and discounted training
  • Continued education and advancement opportunities
  • Opportunity to join a rapidly growing company in the fitness industry
Full Job Description
General Manager- Grand Prairie Club

Here We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At CR Fitness, we're not just opening clubs - we're building a legacy. With 90+ locations and 100+ more on the horizon, we're looking for General Managers who are driven by sales, team performance, and winning. This role isn't for the average - it's for the ambitious.

Crunch is where serious fitness meets serious fun. As a General Manager, you'll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that's exploding with opportunity.

Job Summary:

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities:
  • Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
  • Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
  • Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
  • Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
  • Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
  • Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
  • Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look for:
  • Proven success in sales leadership and hitting aggressive performance targets
  • A passion for developing high-performing teams and creating a winning culture
  • A competitive mindset with the ability to drive results under pressure
  • Relentless energy, positive attitude, and a lead-by-example work ethic
  • Strong business acumen and ownership mentality
  • Clear, confident, and persuasive communication skills
  • Prior management experience required (fitness industry preferred)

What We Offer:
  • A performance-driven compensation plan (Salary + Bonus) Earning Potential up to $140K (Avg. $90K)
  • Medical, Dental, Vision & Life Insurance
  • 401K and PTO
  • $1000 Getaway Grant (GM & PTM only)
  • Free Crunch membership + discounted training
  • Continued education and advancement opportunities
  • A chance to be part of one of the most aggressive growth stories in fitness

If you're ready to lead a team, hit big numbers, and build your future, this is your shot.

Apply TODAY - and let's win together.

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas,Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers' increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

About Crunch Fitness

Crunch was founded in a basement level aerobics studio in New York City’s East Village in 1989 by Doug Levine. With the collaboration of exercise instructors the group fitness programming was started at Crunch. Today there are more than 500,000 gym members across the US and operations recently extended to Australia.

Crunch Fitness Careers

There has never been a better time to join the vibrant team at Crunch Fitness—the leading network of fitness centers known for its energetic atmosphere and diverse offerings.

Work You’ll Do

Join Crunch Fitness's industry-leading team to assist individuals in achieving their fitness and wellness goals. At Crunch Fitness, the focus is on transforming lives through dedication, innovation, and leadership in the fitness industry. Lead in a unique role within the marketplace, at the convergence of health, wellness expertise, and digital innovation. Work alongside a dynamic team of fitness and health advisors to help members navigate their personal fitness journeys. Collaborate with the most passionate group of fitness professionals—dedicated to fostering a culture of growth, diversity, and innovation.

Introducing the Crunch Fitness Professional Growth Path

The team is building a market-leading program to offer job opportunities that allow for personal and professional development within the fitness industry.

Do Innovative Work

Join the largest group of fitness experts—dedicated professionals at the intersection of health, industry expertise, and digital innovation.

Drive Innovative Work

Deliver targeted fitness solutions through a depth and breadth of training experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of fitness technology and harness the unparalleled capabilities, global scale, and joint solution development of a leading team.

Future-proof Your Career

Advance as far as your ambition takes you with near-limitless opportunities to grow your career with unmatched training, development, and certification support.

Explore

Discover how Crunch Fitness leads the way in predictive health maintenance and innovative fitness solutions that cater to a diverse clientele.

The Crunch Fitness Leadership and Innovation Initiative

The combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their personal health and fitness. Clients across the globe look to Crunch Fitness for new strategies and solutions to drive health innovation and growth in the digital era.

Stay Connected

Join the Team

Search open positions that match your skills and interest. Crunch Fitness seeks passionate, curious, creative, and solution-driven team players. SEARCH CRUNCH FITNESS JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Crunch Fitness.

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Learn more about Crunch Fitness
Size
1,001 employees
Industry

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