Automotive General Manager | 5+ Years of GM Experience Required | Luxury Brand PreferredMercedes-Benz of Laguna Niguel, a 2025 Best of the Best coveted award-winner and proud member of the Murgado Automotive Group (29 locations, 5 states, 7 cities, and growing), is seeking an accomplished
Automotive General Manager with proven success leading a luxury or premium automotive dealership. This is a high-volume, 250-plus vehicles-per-month opportunity at a Mercedes-Benz dealership located in one of the best markets in the U.S., with one of the strongest vehicle registration opportunities. Ideal candidates are results-driven operators who understands luxury brand standards, build, inspire, and develop high-performing teams, and deliver exceptional experience for discerning clients.
Key Responsibilities: - Lead Luxury Dealership Operations - Oversee sales, service, fixed operations, customer experience, financial performance, and day-to-day dealership execution, while maintaining premium brand standards, and excellent relationships in the community and/or OEM.
- Build and Develop High-Performing Teams - Recruit, coach, motivate, and retain leaders and team members who are committed to excellence, accountability, and luxury-level service.
- Drive Sales, Profitability, and Growth - Develop and execute strategies that increase market share, revenue, profitability, customer retention, and overall dealership performance.
- Elevate the Luxury Customer Experience - Ensure every interaction reflects the professionalism, attention to detail, and relationship-driven service expected from Mercedes-Benz.
- Manage Performance and Operational Excellence - Monitor financial statements, budgets, departmental performance, inventory, customer satisfaction, and key performance metrics to support sustained success.
- Community Engagement - Represent the dealership in the Laguna Niguel community, building strong local partnerships.
What We're Looking For:- Luxury Automotive General Manager Experience - Required experience as a General Manager or senior dealership executive (five years minimum) within large volume and/or luxury automotive brand(s).
- Premium Clientele Expertise - Proven ability to lead high-performance teams delivering elevated, relationship-based experiences for luxury automotive clients.
- Strong Business Acumen - Expertise in financial analysis, sales strategy (New Used, and/or Fixed), operational management, forecasting, expense optimization and performance improvement.
- Customer-First Leadership - A strong commitment to delivering exceptional service, building long-term relationships, and protecting brand reputation.
- Inspirational Leadership Style - Ability to set a clear vision, build trust, motivate teams, and consistently achieve ambitious goals.
- Bachelor's Degree in Business Administration or a related field is preferred.
Apply TodayIf you are an accomplished luxury automotive General Manager ready to lead a high-performing Mercedes-Benz dealership, we invite you to apply. Bring your leadership, operational expertise, and passion for premium customer experiences to Mercedes-Benz of Laguna Niguel and the Murgado Automotive Group.
$300,000 - $350,000 a year
This is a salary estimate - no cap on commissions.
