3-4+ years of product marketing experience for Senior role; OR 5+ years for Lead role
Proven track record in product positioning and sales enablement
Ability to simplify complex product information for diverse audiences
Experience collaborating with product, sales, and marketing teams
Self-directed with a strong execution focus
For Lead role: experience in guiding teams and setting strategic direction
Responsibilities
Partner with product and sales to create clear messaging and positioning
Develop sales enablement materials like product talk tracks and feature descriptions
Manage external product representation across various customer-facing platforms
Craft customer stories and case studies to support sales and marketing
Create narratives for SDRs and AEs to articulate product value
Act as a liaison between product and go-to-market teams for effective communication
Set high standards for product storytelling as the company grows
Benefits
Competitive salary & equity
Medical, dental & vision insurance
Monthly wellness stipend
401k with company match
Unlimited PTO
Company sponsored lunch 5x per week
Off sites, happy hours, and team building events
Full Job Description
About the Role
As Cooper's Founding Product Marketing Manager, you'll help translate our product into clear, compelling stories that drive adoption and revenue. You'll sit at the intersection of product, sales, and marketing; building the positioning, enablement, and customer-facing materials that help teams understand and sell Cooper. This role is scoped from Senior PMM to Lead PMM, depending on experience.
What you'll do
Partner with product and sales to translate product capabilities into clear messaging, positioning, and packaging.
Build sales enablement materials, including product talk tracks, feature descriptions, and guidance for selling our products.
Own how Cooper's product shows up externally across the website, product pages, case studies, and other customer-facing materials.
Develop customer stories and case studies that support both sales and marketing.
Create product-focused narratives for SDRs and AEs, helping them explain features and value clearly.
Serve as a bridge between product and go-to-market teams, ensuring product updates and customer needs are communicated effectively.
Establish and maintain a high bar for product storytelling as Cooper evolves.
What you bring
3-4+ years of dedicated product marketing experience for a Senior-level role; OR
5+ years with progressive ownership and leadership experience for a Lead-level role.
Experience owning product positioning, messaging, and sales enablement in a fast-moving environment.
Strong ability to understand complex products and translate them for customer-facing teams and audiences.
Experience working closely with product, sales, and marketing teams.
A self-directed approach: you can own a workstream independently and move from strategy to execution.
For Lead-level candidates: experience guiding others, setting direction, and taking broader responsibility across a function.
