What you'll be doing:In this role, you'll define the voice, positioning, and go-to-market strategy for Basis and build the connective tissue between product, sales, and the market to accelerate adoption across leading accounting and enterprise finance organizations.
You will develop specific product positioning and segmentation for key buyer personas, including executives, accounting firm partners, and CFOs, while partnering closely with sales to craft the narratives, decks, and demo storylines that enable our AEs to win faster. You'll combine storytelling, research, and sales enablement to create high-leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel.
By owning competitive intelligence and collaborating with product teams to launch new features, you will drive external storytelling and lead thought leadership by publishing the insights and frameworks that define how AI is transforming accounting workflows and making Basis synonymous with the future of the industry.
Location: NYC, Flatiron office. In-person team.
What you'll bring:- Experience: 4-10 years in B2B SaaS or enterprise product marketing (fintech or accounting/ERP experience is a major plus).
- Storytelling Prowess: A proven ability to simplify complex technical workflows into clear, value-driven propositions.
- Strategic Execution: The ability to toggle seamlessly between high-level GTM strategy and hands-on execution.
- Foundational Mindset: Comfort building marketing functions and processes from scratch in a fast-paced environment.
- Intellectual Curiosity: A genuine interest in how AI and technology are reshaping professional work and the future of the accounting industry.
What we'd love to see:- Enterprise Expertise: Experience supporting sales teams as they navigate complex enterprise accounts.
- Versatile Launch Experience: A track record of launching products to both service-based firms (B2B2B) and corporate buyers.
- Thought Leadership: Previous experience writing or speaking on technology, AI, or the future of work.
What Success looks like in this role- Market Authority: Basis becomes synonymous with the future of AI in accounting through your consistent delivery of high-impact thought leadership and industry frameworks.
- Sales Velocity: Our AEs win faster and more often because they are armed with the industry's best narratives, ROI calculators, and demo storylines.
- Narrative Clarity: Complex AI workflows are translated into simple, "must-have" value propositions that resonate across all personas, from CFOs to accounting partners.
- Product Momentum: Every major feature launch is met with market excitement and clear adoption, driven by your ability to bridge the gap between technical updates and customer needs.
- Strategic Alignment: A tight feedback loop is established between sales, product, and customers, ensuring our roadmap stays ahead of competitive and market shifts.
Benefits at BasisWe offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:
- Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
- Basis will cover 100% of your Wellhub Gold membership.
- Wellhub gives you access to gyms like Lifetime, SoulCycle, NYSC and so many more - as well as access to wellness apps like Strava & Headspace!
- Time off: Unlimited PTO + 12 paid company holidays.
- In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
- Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
- Team Culture: Monthly office activities and frequent optional team happy hours.
- Parental Leave
