2-5 years of PMM experience in B2B SaaS, developer tools, AI, or related fields; or total of 5-8 years in product, solutions, or technical roles with PMM focus.
Strong writing portfolio showcasing impactful product marketing work personally created or influenced.
Expertise in audience targeting, messaging, and differentiation within a marketing strategy.
Technical knowledge of AI agents, workflows, APIs, and related enterprise data concerns.
Ability to learn from customer interactions and product usage data effectively.
Hands-on approach to creating marketing materials and assets directly.
Adaptability to fast-paced, feedback-driven startup environments.
Responsibilities
Own and refine Gumloop's core messaging and positioning across various platforms.
Translate broad product capabilities into targeted, high-conversion stories for diverse teams.
Establish structured launch messaging to achieve clear positioning during product releases.
Develop comprehensive sales enablement resources including talk tracks and competitive insights.
Create customer-proof narratives through interviews and case studies to enhance marketing material.
Position Gumloop effectively against competitors in workflow automation and AI without appearing defensive.
Leverage AI tools for research and content generation to streamline PMM processes.
Benefits
Highly competitive salary and equity options.
Generous paid time off: 24 days for SF employees, 20 days globally, flexible usage.
Wellness benefit of $350 monthly for health-related expenses.
15 days of temporary remote work annually.
401k match program up to 6%.
Full Job Description
Role Overview
As Gumloop's Founding Product Marketer, you will define how a horizontal AI agent platform is understood by the people who use it and the people who decide to adopt it. The operators and builders who love Gumloop are often not the AI leaders, IT teams, and executive buyers who choose it for the enterprise. Your job is to hold both audiences in one coherent story.
You'll work directly with the Head of Growth, founders, Product, Sales, and customers to shape how Gumloop is understood as we move further upmarket.
This is a senior IC role with unusually high ownership. You will be Gumloop's first dedicated product marketer and have the opportunity to build the product marketing foundation as we grow.
What you'll do
Own Gumloop's positioning and messaging across operators, enterprise champions, and buyers, and define how the story changes for each audience without fragmenting the brand.
Turn customer insight into the GTM story, working directly with customers, prospects, Sales, and Product to understand buying situations, use cases, objections, and what actually resonates.
Own product launches end to end, from developing the narrative and deciding what deserves a launch to building the assets and enabling Sales and Customer Success.
Build the customer proof and sales messaging foundation, including customer stories, use cases, competitive narratives, battlecards, one-pagers, and value and ROI messaging.
Partner closely with Growth, Product, Design, and Sales to turn a fast-moving technical product into clear stories the market can understand.
Build the product marketing foundation from scratch, creating repeatable systems for launches, positioning, customer research, and sales enablement as Gumloop grows.
What you bring
Exceptional writing and storytelling craft, with examples of work you personally wrote.
Experience personally owning positioning and messaging for a complex B2B product, from customer research through the GTM story.
Around 6-8 years of product marketing experience, or equivalent Senior PMM scope. Scope matters more than exact years.
Experience marketing a complex product to both the people who use it and the enterprise buyers who purchase it.
Strong customer research instincts and experience using conversations with customers, prospects, lost deals, and Sales to shape positioning.
Experience owning meaningful product launches end to end, not just launch logistics.
Enough technical fluency with AI agents, LLMs, integrations, and enterprise security to explain complex concepts clearly to operators and executives.
Bonus
Has marketed AI products and already understands agents, LLMs, and enterprise AI adoption.
Has worked on a horizontal product with many use cases and both product-led and enterprise motions.
AI or agent experience, including agents, LLMs, model choice, orchestration, and enterprise AI adoption.
Horizontal product experience across many use cases, personas, and departments.
Comfort with Salesforce, Gong, and product analytics so messaging is grounded in real customer behavior.
Benefits
Highly competitive salary and meaningful equity
Generous paid time off: 24 days for SF employees and 20 days globally, use them as you need
$350/month wellness benefit to spend on gym, spa, equipment, or whatever keeps you at your best
15 days of temporary remote work flexibility per year
