4-8 years of product marketing experience in high-growth B2B SaaS companies
Demonstrated success leading cross-functional teams in Marketing, Product, and GTM
Experience in building and scaling processes within a dynamic startup
Strong background in collaborating with Product and Sales teams on messaging and positioning
Revenue-focused mindset with knowledge of customer and sales processes
Proven track record of partnership with GTM leaders to drive growth
Exceptional communication skills for simplifying complex concepts
Responsibilities
Create clear and consistent product messaging across the company
Collaborate with product teams to prioritize features and market position
Launch impactful products that capture market attention
Gather and leverage buyer insights to inform marketing strategies
Enable sales through training programs and impactful sales materials
Drive customer expansion to enhance usage and investment in Broccoli
Build and maintain customer advocacy programs
Establish systems for effective product launches as the team grows
Ensure alignment across Product, Marketing, Sales, and Customer Success teams
Benefits
Flexible work schedule
Opportunities for professional development
Collaborative team environment
Access to cutting-edge tools and technology
Health and wellness programs
Full Job Description
The Role
We're seeking an experienced Product Marketer to own the foundational product messaging and positioning that drives Broccoli's product innovations and launch strategy.
Reporting into the CEO, this is a foundational, high-ownership role. You'll be the second PMM at Broccoli, which means you're not stepping into a pre-built playbook, you're writing it. You'll work directly with Product, Sales, Customer Success, and other GTM teams to shape how the market understands Broccoli, build the materials that help our team win deals, and launch new features in a way that creates real market impact.
If you thrive in ambiguity, love learning how things work, and can translate complexity into clarity, this is your role.
What You'll Do
Create clear product messaging - help everyone at Broccoli talk about our products in the same way and make complex features easy to understand for different audiences
Help shape what we build - work with product to decide which features matter most and figure out how to position them in the market
Launch products that get noticed
Develop buyer insights
Enable sales teams - create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
Drive customer expansion - help existing customers grow their usage and increase their investment in Broccoli
Build customer advocacy
Build systems that work as we grow - simple, repeatable processes for launches and releases that won't break as the team gets bigger
Keep teams aligned - ensure Product, Marketing, Sales, and Customer Success are all on the same page about what we're launching and why
What You'll Bring
4-8 years of product marketing experience at high-growth B2B SaaS companies
Success leading cross-functional teams across Marketing, Product, and GTM
Building and scaling processes in a dynamic startup environment
Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales teams
Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations
Creative problem solving to drive business outcomes through first principles thinking and creative solutions
Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments
Experimentation mindset to utilize AI tools to optimize and scale Product Marketing workflows
