5-7 years of experience in marketing, ideally within tech or B2C sectors
Proficient in running data-driven marketing campaigns
Experience with community engagement, particularly in tech or AI fields
Familiarity with using tools for automation and optimization
Strong understanding of customer acquisition metrics like LTV and CAC
Responsibilities
Develop and execute 24/7 marketing campaigns for expert acquisition through various channels
Represent Terac at expert events and dinners, enhancing brand visibility
Engage in community platforms to enhance Terac's credibility among experts
Organize roundtables and group discussions with top experts
Measure and analyze the impact of marketing initiatives, adjusting strategies as necessary
Benefits
Competitive salary and meaningful equity options
$15K relocation bonus for moving to the Bay Area
$10K housing bonus for local residents
Comprehensive health, dental, and vision insurance
401(k) plan with company matching contributions
Opportunities for professional growth as a founding member of the company
Innovative work culture with hackathons and company presentations
Full Job Description
Founding Marketing
The Role
At Terac, we are attracting the worlds top experts in every domain. While the sales team owns the customer side of the marketplace, it will be your job to own and grow the expert side of the marketplace. This is effectively a B2C business and requires a unique understanding of targeting and growing communities in different niches.
What You'll Do
Expert acquisition: build and run marketing campaigns 24/7 that are targeting the highest-leverage expert domain we need at any given moment through ads, our referral network, UGC content, or any other method you can dream up.
Event marketing: we host monthly dinners for AI researchers, our top experts, and hackathons for our power users. You will travel across the country and the world representing Terac to the expert community.
Credibility is key: Between engaging in Reddit/Discord communities, organizing roundtables, and being active in a dedicated Slack with our top experts it will be your job to drive credibility to the Terac brand and make being a Terac expert a sought after title.
About You
You are a fast to fail, AI-native builder. This is not a traditional marketing role where you are a glorified lead generator. We are looking for a semi-technical builder who can learn on the fly.
Must-haves:
No-busywork mentality: You are comfortable vibe-coding and adapting to the latest tools to optimize your work. The second you recognize a repeatable workflow, you're in Claude code automating it.
Bias to action: You will operate with a high-level of agency. This means not every initiative will be discussed or thought out. We're looking for someone comfortable in failure, but can come to us with a list of initiatives where you tried something, measured the impact, and either doubled down or quit - all without permission.
Data-driven: You make data driven decisions. Like any marketplace, problems can balloon at scale. It's vital we track LTV, CAC, and measure everything to ensure we make informed decisions.
Misc
We operate in-person six days per week in our downtown SF office
Compensation: Competitive salary, menaingful equity vested over four years, $15K relocation bonus (for moving to the Bay Area), $10K housing bonus (if you live within 0.5 miles of our office), Health, Dental, Vision insurance, 401(k) with company match
Terac culture: Between weekly presentations, company hackathons, and an AI-first mindset, you'll be working with one of the most innovative teams on the planet.
Growth opportunities: You're joining Terac at one of the earliest stages and will have an opportunity to shape and grow with the company as a founding member.
