Founding GTM Leader (Sales)

Pure

$120K — $150K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in sales, business development, or go-to-market roles in related industries
  • Proven success in sourcing and closing B2B partnerships
  • Willingness to engage hands-on in both prospecting and closing deals
  • Ability to thrive in a rapidly changing, unstructured environment
  • Strong communication skills to build relationships and understand merchant needs
  • Data-driven mindset with a focus on metrics and optimization
  • Passion for building and scaling in an early-stage team

Responsibilities

  • Lead merchant acquisition as the first sales hire at Pure
  • Own the strategy for prospecting, outreach, and deal closing
  • Develop relationships with key stakeholders in the precious metals and rare coin marketplace
  • Collaborate with product and operations to enhance merchant onboarding and feedback
  • Create scalable sales processes and playbooks for future growth
  • Represent Pure at industry events and engage with high-value merchants
  • Report on sales performance and strategic opportunities to company founders

Benefits

  • Medical and dental health coverage
  • 401(k) with employer matching contributions
  • Daily lunches provided
  • Wellness stipend for personal health and fitness
Full Job Description
What You Will Be Doing:
  • Lead Pure's go-to-market efforts as the first sales hire, responsible for acquiring new merchants (dealers, institutions, collectors) to join the marketplace.
  • Build and own the merchant acquisition strategy: prospecting, outreach, pipeline development, and deal closing.
  • Develop relationships with key stakeholders in the precious metals and rare coin ecosystem, understanding their business needs and positioning Pure as the trusted partner.
  • Collaborate with product, operations, and leadership to refine merchant onboarding, feedback loops, and growth strategies.
  • Create repeatable sales processes, playbooks, and metrics that will form the foundation of Pure's future commercial team.
  • Represent Pure at industry events, trade shows, and in direct conversations with high-value merchants.
  • Report directly to the founders on sales performance, pipeline health, and strategic opportunities.

Who You Are:
  • 5+ years of experience in sales, business development, or go-to-market roles, ideally in financial services, fintech, marketplaces, or related industries.
  • Proven track record of sourcing, negotiating, and closing high-value B2B partnerships or merchant accounts.
  • Comfortable as a player-coach who is willing to do the work of prospecting and closing, while also building the systems for scale.
  • Entrepreneurial and resourceful: able to operate in a fast-paced, unstructured environment.
  • Excellent communicator and relationship builder: able to gain trust with merchants, understand their needs, and deliver solutions.
  • Data-driven and metrics-oriented: you measure progress, optimize efforts, and refine processes.
  • Passion for building from the ground up and being part of an early-stage team.

Preferred Qualifications:
  • Experience working with dealers, collectors, or financial institutions.
  • Previous success at a marketplace, trading platform, or fintech company.
  • Understanding of commodities, collectibles, or high-value asset markets.
  • Experience building and scaling sales teams.

What We Offer:

Health coverage & insurance: Medical, dental
Retirement: 401(k) with employer match
Extras & perks: Daily lunches, Wellness stipend

Location:
  • Los Angeles, CA - In-Person; 50-75% travel

We move fast. We prioritize accuracy, security, and reliability. Ownership matters. You will have autonomy and be expected to lead and follow through. If you are excited and can do core things well, even if you do not match every box, apply.

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