The roleFirst growth hire.
Our first marketing initiative was a press release that worked too well, triggering an 80B$ insurance market crash in the public markets. It put AI distribution and Waniwani on the agenda of every financial institution's board and kick-started an intense growth motion.
We've signed partnerships with the most renowned industry players and delivered several keynotes on AI distribution to Fortune 500 executives. But luck is not a playbook. As founding marketing & GTM, your role is to build Waniwani's repeatable, scalable growth engine from scratch: events, partnerships, outbound, and content. You'll identify which channels convert, then scale them.
What you'll do:- Build the Growth Engine: You won't be following a playbook; you'll be writing it. You'll hire and lead a team across different regions to figure out how we win in each market.
- Be the Face on the Ground: Find the 5% of events and dinners that actually matter. Build the relationships that turn into a multi-million dollar pipeline.
- Drive the Global Narrative: Write the stuff people actually want to read. Market deep-dives, case studies, and sharp commentary that proves we are the experts.
- Secure Tier-1 Partnerships: Identify the organizations that already have our customers' attention. Structure the deals and manage them until they produce revenue.
- Scale through Data: If it doesn't move the needle, kill it. Use the numbers to decide where we hire next and which markets we double down on.
You:- Startup Veteran: You've built revenue from scratch before, likely when the company had zero brand recognition and a tiny budget.
- Sharp Writer: You can write a 3-sentence email that gets a reply from a CEO and a 1,000-word article that gets shared by industry leaders.
- High EQ: You know how to work a room and how to follow up without being a nuisance.
- Leader & Maker: You're comfortable managing a team across time zones but aren't afraid to get your hands dirty and book the first 50 meetings yourself.
- Creative Problem Solver: You find the "side doors" into big accounts when the front door is locked.
