This is not a channel growth role. It is not a demand gen manager role. It is not a brand-only role.
It is a founding growth role for someone who can build the market, not just optimize channels: name the category, write the story, tune the website, package the proof, create the content and distribution engine, and turn early pull into repeatable pipeline.
You will work directly with Chirag on the company narrative, launches, customer stories, founder-led distribution, and the first real growth system at Hobbes.
What you'll own- Narrative: Make Product Intelligence, Conversational Intelligence, and self-improving demo agents feel concrete, urgent, and obvious.
- Website: Tune the website into the clearest expression of the category and a serious source of qualified pipeline.
- Writing: Write the core assets yourself: homepage copy, landing pages, case studies, launch posts, founder posts, outbound angles, sales one-pagers, and emails.
- Proof: Turn customer calls, transcripts, live demo conversations, onboarding wins, usage data, and outcomes into sharp customer stories.
- Distribution: Build loops across content, search, founder-led social, events, partnerships, outbound, and product-led moments.
- Technical translation: Take code intelligence, sandboxes, evals, agent behavior, buyer conversations, and product ops, then turn them into language buyers understand.
- Growth from zero: Pick the tools, manage partners, run experiments, kill what does not work, and help hire the team when the motion starts to work.
What we're looking for- You are a 0-1 growth leader: a marketer who writes like a founder and builds systems like an operator.
- You have been the first or very early growth or marketing person at a B2B startup, ideally seed to Series A.
- You can actually write. Not manage writers. Not brief agencies. Write.
- You have owned pipeline or revenue outcomes before, and you can name the numbers.
- You have technical curiosity. You do not need to be an engineer, but codebases, agents, sandboxes, evals, and product architecture should interest you.
- You understand B2B buying and products that need explanation.
- You have strong product taste. You know when copy is vague, when a page is too clever, and when a campaign has no real insight.
- You can turn a messy customer conversation into a clean market insight.
- You can operate as a one-person team for the first 6 months.
You will probably love this if- You want to help define a new category instead of inherit an existing one.
- You believe great growth starts with sharp thinking, clear writing, and real customer proof.
- You want work that changes how the company talks, sells, hires, and builds.
- You want to build the growth engine for a sales product that quickly expands across product operations.
You may not enjoy this if- You do your best work inside an established growth or marketing org.
- You prefer a narrow channel role over broad ownership.
- You want to focus only on brand and narrative, without owning pipeline.
- You would rather manage writers than write yourself.
- You are not interested in the technical ideas behind the product.
- You prefer remote work. We work in person in San Francisco.
Comp- Base: $180-300K
- Equity: Founding-caliber equity
- Location: In-person, San Francisco
Process- Intro to Chirag, CEO
- Intro to Arjun, CTO
- Async applied exercise
- Onsite working session in San Francisco, timing flexible
About 2 weeks from first conversation to offer.
Application questionSend us one piece of growth or marketing work you personally wrote or owned. What was the audience, what did you do, and what changed because of it?
