Founding Growth & Brand Lead

United Solar$90K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in growth marketing or a related field
  • Strong understanding of digital marketing channels
  • Experience managing creative teams and projects
  • Proficiency in funnel optimization and conversion metrics
  • Comfortable with high levels of ambiguity and change

Responsibilities

  • Manage paid acquisition across various platforms
  • Enhance landing pages and conversion processes
  • Develop experiments to optimize lead quality
  • Source and supervise creative talent and agencies
  • Maintain brand consistency and visual quality
  • Improve website experience and top-of-funnel metrics
  • Forge local brand presence through partnerships and events

Benefits

  • Supportive team environment with a focus on ownership
  • Emphasis on creative independence and collaboration
  • Opportunities for professional growth in a startup setting
  • Engagement in hands-on marketing experiences
  • Flexibility to work in varied environments, including local communities
Full Job Description
What You'll Own
Growth & Acquisition
  • Manage and improve paid acquisition across Google, Meta, LSA, and other channels
  • Improve landing pages, conversion funnels, and attribution
  • Develop experiments to improve lead quality and customer acquisition cost
  • Work closely with leadership to identify growth opportunities and bottlenecks
Creative & Brand
  • Source and manage photographers, videographers, designers, freelancers, and agencies
  • Maintain a high bar for visual quality and brand consistency
  • Help shape the voice, positioning, and identity of Electric Air
  • Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding
Website & Funnel Optimization
  • Own and improve the website experience
  • Create and iterate on landing pages
  • Improve top-of-funnel conversion and attribution systems
  • Work with engineers and contractors to ship quickly
Local Brand Presence
  • Help Electric Air become a recognized and trusted local brand
  • Support partnerships, events, workshops, and community presence
  • Develop systems for reviews, referrals, and neighborhood density
Content & Storytelling
  • Turn real installs and customer experiences into compelling marketing
  • Help communicate technical concepts simply and elegantly
  • Build systems for collecting photos, videos, testimonials, and install stories
What We're Looking For

You may not fit perfectly into a traditional marketing category. That's okay.

We care more about:
  • taste
  • judgment
  • speed
  • ownership
  • curiosity
  • adaptability

than polished corporate experience.

Ideal candidates often come from backgrounds like:
  • startups
  • consumer brands
  • growth roles
  • creative agencies
  • DTC
  • local service businesses
  • hospitality
  • independent creator/operator work
You Might Be a Fit If You:
  • Have strong opinions about what makes a brand feel premium, trustworthy, and modern
  • Can distinguish between tasteful marketing and generic contractor marketing
  • Are highly resourceful and comfortable working with constraints
  • Move quickly and enjoy shipping work
  • Can balance analytics with intuition
  • Are excited to work in the real world - homes, installs, neighborhoods, customers, trucks, events, photography, physical products
  • Are comfortable operating in ambiguity and building systems from scratch
Nice to Have
  • Experience with Google Ads, Meta Ads, or local acquisition
  • Experience with conversion optimization and landing pages
  • Experience directing creative production
  • Experience with local SEO or home services
  • Experience working closely with founders or small teams
  • Strong writing instincts

About United Solar

United Solar Careers

There has never been a better time to join the global team of United Solar professionals—the leading innovators in the solar energy sector.

Work You’ll Do

Join United Solar’s top-tier team to assist some of the most progressive companies and communities in harnessing the power of solar energy. Transform the energy landscape and contribute to sustainable practices with the brightest minds at United Solar. Lead from a unique position in the marketplace, at the intersection of technology, environmental expertise, and digital innovation. Work with a global team of business and technology advisors to help clients navigate their transition to sustainable energy solutions. Collaborate with a dedicated group of solar energy experts, driving change and promoting sustainable development.

Introducing the United Solar Business Advisory

The team is building a market-leading Advisory group to guide some of the most forward-thinking companies and communities on their journey to sustainability with innovative solar solutions.

Do Innovative Work

Join a dedicated group of professionals at the intersection of technology, environmental expertise, and digital innovation.

Drive Innovative Solutions

Deliver targeted solutions through a depth and breadth of consulting experience and innovation that’s second to none in the solar industry.

Be Part of a Great Team

Engage with a wide-ranging technology stack and harness the capabilities, global scale, and joint solution development of a unified team.

Future-proof Your Career

Advance your career with limitless opportunities supported by unmatched training, development, and certification support in the solar industry.

Explore

Discover how United Solar is leading the charge in transforming energy consumption patterns and promoting sustainability across various industries.

The United Solar Leadership and Innovation Alliance

The combined service capabilities, global scale, and joint solution development enable clients to overcome challenges and lead transformation in their industries. Clients worldwide look to United Solar for new strategies and solutions to drive innovation and growth in the renewable energy sector.

Stay Connected

Join the Team

Search open positions that match your skills and interests. United Solar seeks passionate, curious, creative, and solution-driven team players. SEARCH UNITED SOLAR JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at United Solar.

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