Role OverviewAlloy River acquires accounting firms. Growing the clientele of each one is one of our biggest levers, and today it is left to each firm to work out on its own. This role brings it in-house. You will own online lead generation end-to-end, from strategy to execution. You start with one firm, prove the playbook, and extend it across a quickly growing portfolio across Canada and the US.
What You'll Work OnBuild the funnel- Own online demand generation end to end, from first touch to qualified lead.
- Design the messaging, pick the channels, and run the experiments that fill the pipeline.
- Find where the funnel leaks and fix it. Treat it as something to improve, not just operate.
Build the playbook- Build the playbook from scratch, then adapt it as you learn what works for each firm.
- Set up the systems, tooling, and tracking that make it repeatable.
- Have strong opinions on what to build and why, with data to back it.
Own the outcome- Report your metrics to leadership and the board.
- When a playbook is working, build the next one. Use AI to push the leverage of all of it.
What We're Looking ForThis role is for someone who has run demand gen for service firms before. You have built pipelines from nothing in messy, open markets, and you have the wins to show for it. This is not a role for marketing-heavy generalists, or for AEs used to a stable pipeline and a team around them.
- 5+ years in B2B demand generation, including at least 2 years building a demand engine.
- You've built large pipelines from scratch, with playbooks you can point to and explain.
- You have explicit, provable wins. You can show what deal flow looked like before you and after you.
- You're driven by metrics, results, and momentum. You care about the numbers going up and doing everything in your control to make that happen.
- You're able to deploy on day one, with no BDRs.
- You can own your metrics in front of a board, and build a team when the time comes.
- You have strong experience with AI tools for outreach, research, and pipeline management.
How We Work- You will report directly to the CEO and operate with significant autonomy.
- You will have real influence over how the GTM function takes shape for the firms we acquire. This is a ground-floor opportunity to build something, then scale the team behind it.
- You will work alongside people who move fast, have strong opinions, and hold themselves to a high standard.
- AI is a core part of how we work - not just what we build, but how we build it.
What We Look ForWe hire high agency, AI-forward builders. The title or background matters less than the pattern underneath it.
- High agency. You don't wait to be pointed. You identify the problem, form a view, and act.
- AI-forward. You've changed how you work because of AI - not as a novelty, but because of how it lets you build. Your first instinct is to reach for the agent, not the keyboard.
- Strong opinions. You have a perspective and you share it - in writing, in meetings, in Slack. Strong opinions, loosely held. You're not afraid to be wrong.
- Ownership. You feel responsible for outcomes, not just doing your part. You've built something that didn't exist before you arrived, and you didn't let go until it was right.
- Curiosity. You go deep without being asked. You ask the questions others skip. You tinker.
- Optimistic. You believe that things can improve, problems can be solved, and people are generally trying their best. This is the foundation of how you work and how you treat people.
Compensation & LocationThis role pays $200,000 - $350,000 CAD OTE with a 50/50 split, plus equity. This role is in-person full-time at our gorgeous office in Liberty Village, Toronto.
Benefits- Competitive pay
- 100% covered health insurance
- Work laptop provided
- Flexible PTO
