Pura

Finance Manager

Pura$95K — $115K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Finance, Accounting, Economics, or related field (MBA a plus)
  • 5-8 years of progressive finance experience, preferably in CPG or consumer products
  • B2B experience required with understanding of wholesale/retail partner dynamics
  • Hands-on experience managing retailer P&Ls and trade/promotional spend analysis
  • Familiarity with negotiating retailer/partner contracts
  • Strong knowledge of advertising spend optimization and ROI analysis
  • Advanced Excel and financial modeling skills; experience with ERP and BI tools like NetSuite and Tableau is preferred
  • Excellent communication and negotiation skills for influencing diverse stakeholders
  • Highly organized and detail-oriented for a fast-paced, high-growth environment

Responsibilities

  • Own revenue modeling and forecasting across Retail and DTC channels
  • Analyze and optimize promotional spend, ensuring measurable ROI on trade investment
  • Collaborate with Marketing to assess advertising spend efficiency and channel budget allocations
  • Manage chargeback tracking and resolve disputes with retail partners
  • Maintain retailer P&Ls, ensuring visibility into net margin and identifying profitability levers
  • Review and negotiate partner contracts to align with financial targets
  • Act as the finance liaison for Sales regarding deal structuring and partner profitability
  • Build financial models for new retail partnerships and program launches
  • Monitor and report on key revenue and P&L metrics

Benefits

  • Innovative and collaborative company culture
  • Commitment to sustainability and community positively impacting
  • Opportunities for personal and professional growth in a high-growth environment
  • Support for unique perspectives and skills from team members
  • Prioritization of diversity and open communication in the workplace
Full Job Description
Finance Manager

Finance Org • Reports to: Director of FP&A Manager • Full Time • In Office

Your Role at Pura:

We're looking for a Finance Manager with a strong background in Consumer Packaged Goods (CPG) to own revenue strategy and retailer financial performance for Pura. This role sits at the intersection of Finance, Sales, and Marketing - responsible for revenue modeling, promotional and advertising spend efficiency, and the financial health of our retail partnerships.

The ideal candidate has 5-8 years of relevant experience, a sharp analytical mind, and a track record of managing retailer P&Ls and complex partner terms within a CPG or consumer products environment.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that's redefining the way people experience scent.

What You'll Own:
  • Own revenue modeling and forecasting across Retail and DTC channels, tracking performance against targets and flagging risks/opportunities
  • Analyze and optimize promotional spend, ensuring trade investment drives measurable ROI
  • Partner with Marketing to evaluate advertising spend efficiency and inform budget allocation across channels
  • Manage chargeback tracking, root-cause analysis, and dispute resolution with retail partners
  • Own and maintain retailer P&Ls, providing visibility into net margin by account and identifying levers to improve profitability
  • Review and negotiate partner terms and contracts, ensuring alignment with financial targets and company policy
  • Serve as the finance point of contact for Sales on deal structuring, pricing, and partner profitability discussions
  • Build financial models to support new retail partnerships, program launches, and pricing/promotional decisions
  • Monitor key revenue and retail P&L metrics, delivering regular reporting and recommendations to leadership

Qualifications:
  • Bachelor's degree in Finance, Accounting, Economics, or related field (MBA a plus)
  • 5-8 years of progressive finance experience, with meaningful time spent in the CPG or consumer products industry
  • B2B experience required, with a clear understanding of wholesale/retail partner dynamics (this is not a DTC-only background)
  • Hands-on experience owning retailer P&Ls, trade/promotional spend analysis, and chargeback management
  • Familiarity with reviewing and negotiating retailer/partner contracts and terms
  • Strong understanding of advertising spend optimization and channel-level ROI analysis
  • Advanced Excel/financial modeling skills; experience with ERP and BI tools (e.g., NetSuite, Tableau/Domo) preferred
  • Excellent communication and negotiation skills, with the ability to influence both finance and non-finance stakeholders
  • Highly organized, detail-oriented, and comfortable operating in a fast-paced, high-growth environment
  • Experience working cross-functionally with Sales and Marketing teams


Pura's Culture

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we're not just building a brand-we're creating a movement that redefines the role of fragrance in our lives.
Join the Pura Team!

We're looking for individuals who believe in the power of fragrance and technology to transform lives. If you're ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we'd love to hear from you.

About Pura

Pura is a consumer goods company that specializes in the production of high-quality, all-natural, and organic products. The company's product line includes a range of beverages, snacks, and supplements that are designed to promote health and wellness. Pura's products are made from the finest ingredients and are free from artificial preservatives, colors, and flavors. The company is committed to sustainability and uses eco-friendly packaging materials. Pura's mission is to provide consumers with healthy and delicious products that support a healthy lifestyle.
Learn more about Pura
Size
10 employees
Industry
Founded
2018
5 Year Trend
+5%
Revenue
$500,000
NASDAQ

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