Manager, Field Marketing
Reports to Director of Marketing
Leads Field Marketing Coordinators (2)
Location Mead, CO, with regular travel to stores across the Ziggi's system
Travel 15-20%, including some overnight and out-of-state trips
Status Full-time, exempt
The Manager, Field Marketing is a digital-first marketer who sets Ziggi's local growth strategy and manages it to performance. You are the marketing partner to Ziggi's franchisees and company-owned stores, the person who turns national plans into measurable local results in every store's neighborhood. You'll lead the field marketing team, guide new store openings, help stores that need a lift build momentum, and grow how Ziggi's shows up locally: in the community and in the places guests now discover coffee, including Google, social, neighborhood platforms, and AI search. You equip franchisees with plans, tools, and coaching, feed what you learn in the field back into national strategy, and run every local program the way a performance marketer would: clear targets, constant monitoring, and fast optimization toward what drives traffic and sales. This is a hands-on, working manager role. You build the plans and run them yourself, in stores, at events, and in the ad accounts, while leading a small team.
PRIMARY DUTIES• Local growth strategy and performance. Set the local growth strategy for the system: which stores to prioritize, which channels and tactics to use, and how to invest the field marketing budget. Run it as a performance program: set targets, build the dashboards, monitor results weekly, test continuously, and move spend and effort to what works.
• Franchisee marketing partner. Serve as the primary marketing contact for franchisees. Build annual local marketing plans with them, coach them on Ziggi's programs, and own the local store marketing toolkit (programs, templates, and activation kits), driving adoption across the system in partnership with Brand & Creative.
• National campaign activation. Make sure every national campaign, LTO, and promotion lands well in every store's market. Partner with Brand & Creative early in planning to represent the field's perspective, then turn each campaign into local activation plans, toolkits, and franchisee communications with clear expectations and timing. Track participation and local lift, and report what's working back to the national team.
• Brand standards and franchisee governance. Own the approval process for locally created marketing so every piece meets brand standards, and keep clear guidelines on what franchisees can and cannot create on their own. Work with the Franchise Advisory Council and other franchisee groups to shape local marketing programs and build buy-in.
• Partnership with Operations and Franchise Business Consultants. Sit on the Marketing team but operate as a true partner to Operations. Set a regular cadence with Franchise Business Consultants to review store performance together, align on priorities for each market, and build joint plans for stores that need support. Bring field insights (franchisee sentiment, operational constraints, local competitive moves) back to Marketing and Operations leadership, and make sure marketing plans are realistic for what stores can execute.
• New store openings. Lead the marketing playbook for every new store, from eight weeks before opening through the first 90 days: pre-opening awareness, community introductions, grand opening events, and Ziggi's Rewards enrollment. Coordinate timing and handoffs with Training and Real Estate & Development.
• Store sales recovery. Use sales, transaction, and loyalty data to identify stores that need support, build targeted local plans with franchisees and their Franchise Business Consultants, and track results to what works.
• Local digital marketing. Plan, launch, and optimize local paid media, including geo-targeted search, social, and maps campaigns, against cost-per-guest and return targets.
Own Google Business Profiles, local listings, and review response standards for every store. Partner with the Social & Community and Loyalty & Digital teams to execute local organic social, community platforms (Nextdoor, neighborhood groups, local newsletters), and AI search visibility at the store level.
• Community activation and local budgets. Lead a community program of drink drops, sampling, events, and local partnerships designed to create content and Rewards sign-ups, not just impressions. Manage the field marketing budget against a clear ROI standard.
• Vendor and partner management. Select, negotiate with, and manage the agencies and vendors behind local media, listings, reviews, print, signage, and event materials. Hold them to cost, quality, and deadlines, and build relationships that get Ziggi's good service and good pricing.
• Reporting to leadership. Report field marketing results, spend, and return to leadership on a regular cadence. Flag problems early, bring clear recommendations, and keep leadership informed on franchisee sentiment and what is happening in the field.
• Lead and develop the field team. Manage and coach the two field marketing coordinators, who own day-to-day execution: activation kits and local materials, event and sampling logistics, listings and review monitoring, and campaign tracking and reporting. Work alongside them, not just over them: you run campaigns, build materials, and show up at openings and events yourself. Use AI tools as a force multiplier across content, research, analysis, and reporting, and teach the team to do the same.
WHAT SUCCESS LOOKS LIKE• Sales and transaction growth from field marketing programs, measured against comparable stores
• New stores opening at or above opening-period sales benchmarks
• Franchisee participation and local lift on national campaigns and LTOs
• Franchisee adoption of local marketing programs and satisfaction with marketing support
• Local paid media at or above return targets (cost per new guest, Rewards sign-ups, return on spend)
• Ziggi's Rewards enrollment and active usage per store
• Local visibility: review volume and rating, Google Business Profile performance, and community reach
SKILLS / QUALIFICATIONS• A strong digital marketer first: hands-on experience planning, launching, and optimizing local digital programs, including local paid search and social, geo-targeted campaigns, Google Business Profiles, reviews, and organic social.
• A proven track record of setting a growth strategy and managing it to results: defining KPIs, building dashboards, reading performance, running tests, and reallocating budget based on what the data shows.
• Working proficiency in the core tools: ad platforms such as Google Ads and Meta Ads Manager, Google Analytics, Google Business Profile insights, and review and listings management platforms.
• Resilience and a bias for action: you welcome candid feedback from franchise owners, stay constructive when an idea gets a "no," and keep momentum by finding a solution.
• Proven ability to influence without authority: you earn franchisee buy-in through partnership, data, and results.
• Experience opening new locations or launching in new markets.
• Familiarity with AI search visibility (GEO/AEO) and community platforms, or the hunger to master them quickly.
• Experience owning a marketing budget and being accountable for its return.
• Experience leading and coaching direct reports; you lift the people around you.
• An early, confident adopter of AI tools, with real examples of using them to produce more and better work.
• Strong storytelling instincts and the ability to find the human moment in an everyday store.
REQUIREMENTS• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• 5+ years of marketing experience, including at least 3 years of hands-on digital marketing with direct responsibility for strategy and performance results.
• Experience in a franchise system, at the franchisor or a franchisee organization, with local, field, or regional marketing responsibility. Restaurant, QSR, coffee, or retail preferred.
• Able to work from Ziggi's headquarters in Mead, CO, and travel to stores 15 to 20% of the time, including some overnight and out-of-state trips.
• Valid driver's license and reliable transportation for store visits.
SALARY & BENEFITS• Salary Range: $90,000 to $115,000 per year, based on experience
• Paid time off, including Colorado paid sick leave
• 401(k) retirement plan
• Health insurance
• Colorado FAMLI paid family and medical leave
PERKS• Free Ziggi's coffee and the chance to shape how our brand shows up in every community.
• A high-impact, high-visibility role with a direct line to company leadership.
• Regular team activities that encourage a tight-knit workplace.
• An open, collaborative culture that values initiative and new ideas.
PHYSICAL DEMANDSThe employee is frequently required to stand, walk, sit, use hands and fingers, and reach with arms, and occasionally to climb, stoop, kneel, or crouch. The employee must be able to lift up to 30 pounds without assistance, such as event supplies, signage, and marketing materials. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.
WORK ENVIRONMENTConsistent travel between Ziggi's Coffee locations in Colorado and other states. Works indoors in a standard office and coffee shop environment, with some outdoor work at community events and store activations in varying weather.
Benefits- Paid time off
- Health insurance
- 401(k)
- Employee discount
