Field Marketing Manager (SF)

Baseten

• $110K — $130K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 5-7 years of experience in field marketing within the technology or SaaS industry.
  • Proven track record in optimizing demand generation programs.
  • Strong understanding of the sales process.
  • Proficiency with marketing tools such as Salesforce & HubSpot.
  • Excellent project management skills for handling multiple initiatives.
  • Experience using AI tools for productivity enhancement.

Responsibilities

  • Develop and execute regional field marketing plans aligned with sales priorities.
  • Plan and manage events to enhance demand and customer engagement.
  • Oversee program management, including event logistics and budget.
  • Analyze campaign effectiveness and provide optimization insights.
  • Collaborate with product marketing for aligned messaging strategies.
  • Prioritize seller requests based on expected revenue.
  • Represent Baseten at industry events to boost brand presence.

Benefits

  • Competitive compensation, including significant equity opportunities.
  • 100% coverage of medical, dental, and vision insurance for employees and their dependents (U.S. only).
  • Flexible PTO policy plus a company-wide Winter Break from Christmas Eve to New Year's Day.
  • Paid parental leave to support family needs.
  • Fertility and family-building stipend offered through Carrot.
  • Company-facilitated 401(k) plan (U.S. only).
  • Access to numerous ML startups, enhancing learning and networking.
Full Job Description
THE ROLE

As a Field Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness. This role requires a strategic thinker with a builder mentality that has a strong understanding of the New York or San Francisco tech ecosystem.

RESPONSIBILITIES
  • Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.
  • Plan and manage events to drive demand, accelerate pipeline, and engage customers.
  • Own program management, including event logistics, budget oversight, and vendor coordination.
  • Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.
  • Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives.
  • Prioritize seller requests by expected revenue.
  • Represent Baseten at industry events and build brand presence in-market.


REQUIREMENTS
  • Bachelor's degree in Marketing, Business, or related field.
  • 5-7 years of experience in field marketing in the technology or SaaS industry.
  • Proven track record in delivering and optimizing demand generation programs to meet pipeline goals.
  • Strong understanding of sales processes.
  • Proficiency with marketing tools such as Salesforce & HubSpot.
  • Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
  • Collaboratively with a growth mindset.
  • Strong interpersonal and communication skills with a collaborative mindset.
  • You actively use AI tools to drive your own productivity - in how you analyze data, structure problems, draft communications, and accelerate your work.
  • Ability to travel up to 25% for events and meetings.


BENEFITS
  • Competitive compensation, including meaningful equity
  • (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • (U.S. only) Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

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