5-7 years of experience in field marketing at a technical company
Proven track record of running successful account-based programs
Experience collaborating directly with Account Executives (AEs)
Strong judgment in evaluating sponsorship opportunities
Organized and self-directed with event management skills
Detail-oriented with a focus on quality and taste
Familiarity with marketing automation tools and data analysis
Responsibilities
Act as a strategic partner to Sales, aligning field programs with sales priorities
Develop and execute account-based marketing programs for key accounts
Evaluate and manage industry conference sponsorships
Plan and host high-touch events for prospects and customers
Oversee pre-event and post-event execution, including follow-ups
Build co-marketing programs with VCs and ecosystem partners
Track and report on program performance to inform future strategies
Enhance the VIP experience at flagship events
Benefits
Opportunity to shape the marketing function as it grows
Collaborative work environment with Sales and technical teams
Hands-on role with direct impact on pipeline and revenue
Access to high-profile industry events and conferences
Potential for professional growth in a dynamic field
Full Job Description
The Role:
We're hiring a Field Marketing Manager in San Francisco to build and run the programs that turn Modal's target accounts into active customers. You'll work closely with our Sales team to plan regional campaigns, run events for the engineers and technical leaders we sell to, and report on how those programs contribute to pipeline and revenue. This is a hands-on role for someone who has run account-based field programs at a technical company and wants to help shape the function as it grows.
What You'll Do:
Act as a strategic partner to Sales, aligning field programs with sales priorities and helping AEs create and accelerate pipeline in their territories.
Develop and execute account-based programs for named accounts, working with Sales to identify key stakeholders and the right mix of touchpoints for each.
Decide which industry conferences and sponsorships are worth investing in. Own what we bring, who we send, and whether we go back next year.
Plan and host high-touch 1:1 and 1:few events for prospects and customers, such as executive dinners, roundtables, and technical workshops, in partnership with AEs.
Own pre-event and post-event execution, including targeted invitations, meeting booking, and timely follow-up with Sales.
Build co-marketing programs with VCs, accelerators, and ecosystem partners to reach their portfolio companies and customers.
Track and report on program performance, including meetings booked, account engagement, and sourced and influenced pipeline, and use the results to plan future investment.
Own the VIP experience at Modal's flagship events, including our annual conference, Runtime.
Build repeatable processes and playbooks as the team grows.
Requirements:
A track record running field programs at a technical company. You can point to specific ones and clear outcomes.
You've worked directly with AEs and you're happy sharing a number with them.
Good judgment about where to spend. A lot of sponsorships look better than they perform, and you can tell which is which. Experience in AI or developer tools helps here.
Organized and self-directed. This role runs many events, partners, and vendors at once.
Experience producing events across a range of formats, from small executive dinners to large conference sponsorships and brand events.
Strong attention to detail and a high bar for taste and the quality of every event and touchpoint.
Comfort with data and reporting, including CRM, attribution, and pipeline analysis.
Familiarity with ABM, intent data, and marketing automation tools.
Experience building AI into marketing workflows, such as account research, audience development, event operations, and reporting.
Nice-to-Have:
Experience at an AI, developer tools, or cloud infrastructure company.
Experience marketing to technical audiences such as engineers, ML teams, and technical executives.
Experience bridging product-led and sales-assisted growth.
Existing relationships with Bay Area VCs, accelerators, or AI communities.
