3+ years in field marketing, demand generation, or B2B marketing, specifically in Cybersecurity
Proven experience driving pipeline through events and regional marketing initiatives
Excellent collaboration skills with a focus on sales team integration
Self-motivated in a dynamic startup setting with strong execution capabilities
Analytical thinker with a track record of measuring campaign ROI
Experience with marketing automation and CRM tools, particularly HubSpot and Salesforce
Knowledge of account-based marketing techniques and enterprise sales processes
Comfortable incorporating AI tools into marketing practices
Responsibilities
Execute regional field marketing programs aligned with revenue goals
Plan and deliver impactful events like executive dinners and trade shows
Collaborate with sales teams to engage target accounts and speed up deal closures
Develop and implement account-based marketing campaigns for key prospects
Launch integrated multi-channel campaigns across field, digital, and partner channels
Utilize AI-driven tools to enhance outreach personalization and campaign effectiveness
Monitor and report on the success of campaigns in terms of pipeline contribution and ROI
Support co-marketing efforts involving partners and industry communities
Benefits
Flexible remote work options or Boston, MA location
Opportunity to work in a fast-paced startup environment
Engagement in innovative marketing strategies involving AI
Chance to collaborate closely with sales and product teams
Access to high-impact events and initiatives
Full Job Description
Overview
Most of the market doesn't yet know that AI can reliably take on core SOC work, and that kind of awareness doesn't spread on its own. It takes programs built to put the right people in the room. As Field Marketing Manager, you'll execute and scale regional demand generation programs that grow pipeline and revenue. You'll turn strategy into on-the-ground programs: executive events, field activations, partner campaigns, and account-based marketing initiatives. You'll work closely with sales, growth, and product marketing to build experiences that engage prospects and move deals forward across key regional accounts.
What You'll Do
Execute regional field marketing programs aligned to pipeline and revenue goals
Plan and deliver high-impact events, including executive dinners, roundtables, trade shows, and webinars
Partner closely with sales teams to engage target accounts and support deal acceleration efforts
Develop and execute account-based marketing (ABM) campaigns for high-value prospects
Launch integrated, multi-channel campaigns across field, digital, and partner channels
Experiment with AI-driven tools and tactics to personalize outreach and improve campaign performance
Track and report on campaign performance, pipeline contribution, and ROI
Support co-marketing initiatives with partners, customers, and industry communities
What We're Looking For
3+ years in field marketing, demand generation, or B2B marketing in the cybersecurity field
Experience supporting pipeline generation through events and regional marketing programs
Strong collaboration skills and experience working closely with sales teams
Ability to thrive in a fast-paced, startup environment with high ownership and execution focus
Analytical mindset with experience measuring campaign performance and ROI
Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
Comfort experimenting with AI tools in marketing workflows
