Field Marketing Manager

Field Marketing Manager Description We are looking for a Field Marketing Manager to lead the planning and execution of field marketing activities for the North American region. In this role, you will become the internal expert on the local market dynamics, customers, and regional competition. You will use this knowledge to drive high-impact field marketing plans, working closely with Sales and Partners to execute regional events and campaigns. You will act as the regional marketing subject matter expert, collaborating with the global Marketing Programs Manager to align regional execution with business goals, while helping to generate powerful local content such as customer case studies and testimonials. Main Responsibilities • Field Marketing Planning: Develop and execute the regional field marketing plan, working closely with the Marketing team to ensure alignment with global strategies and business objectives. • Event Execution: Lead the planning and execution of a robust regional events calendar, including industry trade shows, academic conferences, and proprietary QM-hosted events. • Sales and BD Alignment: specific Work hand-in-hand with regional Sales and Business Development leadership to align marketing activities with pipeline targets and regional priorities. • Regional Campaign Implementation: Collaborate with the Marketing Programs Managers to adapt and execute global campaigns within the region, ensuring they resonate with the local audience. • Customer Advocacy Content: Identify and drive the creation of regional content assets, specifically focusing on securing customer case studies, success stories, and testimonials to support sales efforts. • Market Intelligence: Serve as the Marketing eyes and ears on the ground, providing feedback to the global team on local market trends, competitor activities, and customer needs. Requirements Experience: • 8+ years in B2B marketing roles, with significant focus on Field Marketing. • Proven experience working closely with sales teams in the North American market to drive pipeline. • Experience marketing hardware, semiconductors, or complex deep-tech products is highly preferred. • Demonstrated success in planning and executing complex event strategies (trade shows, academic conferences, and hosted VIP events). • Experience implementing global campaigns at a regional level. • Experieince in planning and executing ABM campaigns. • Experience marketing to academic and research institutions, national labs, and government agencies. Technical Aptitude: • BSc or MSc in physics, engineering, or a related technical field - an advantage. • Strong ability to learn and comprehend complex scientific and engineering concepts to effectively engage with the regional community. • Autodidact eager to master new technologies. Skills & Competencies: • Ability to acquire a deep understanding of the market, customers, and competition. • Strong organizational skills with the ability to execute hands-on logistics for events and campaigns. • Collaborative team player with excellent interpersonal and relationship-building skills to work across Sales, Product, and Global Marketing functions. • Data-driven mindset with experience tracking regional KPIs (leads, event ROI). • Willingness to travel frequently within North America (and occasionally globally) to support events and team meetings.